What are the responsibilities and job description for the Product Marketing Specialist (Change Management) position at 24 Seven Talent?
Job Description
Role: Product Marketing Specialist, Change Management
Duration: 12 – 18 months
Hours: 40 hours/week
Location: 100% Remote
We’re partnering with a globally recognized investment management firm undergoing a large-scale transformation of its data and operating model following a recent enterprise platform implementation.
This is a high-impact consulting engagement focused on driving adoption, alignment, and behavioral change across a complex organization. The role sits at the intersection of product marketing, internal communications, and change management—with a strong emphasis on strategic influence over execution.
What You’ll Do
This is not a traditional product marketing role. You’ll act as a trusted advisor to stakeholders, helping guide how teams understand, adopt, and engage with new tools and processes.
Key Responsibilities Include
Must-Haves
Role: Product Marketing Specialist, Change Management
Duration: 12 – 18 months
Hours: 40 hours/week
Location: 100% Remote
We’re partnering with a globally recognized investment management firm undergoing a large-scale transformation of its data and operating model following a recent enterprise platform implementation.
This is a high-impact consulting engagement focused on driving adoption, alignment, and behavioral change across a complex organization. The role sits at the intersection of product marketing, internal communications, and change management—with a strong emphasis on strategic influence over execution.
What You’ll Do
This is not a traditional product marketing role. You’ll act as a trusted advisor to stakeholders, helping guide how teams understand, adopt, and engage with new tools and processes.
Key Responsibilities Include
- Lead change management and adoption strategies tied to enterprise platform transformation
- Drive stakeholder alignment across cross-functional teams and leadership
- Develop and execute internal communications strategies (email campaigns, content hubs, messaging frameworks)
- Translate complex technical concepts into clear, compelling storytelling for internal audiences
- Design and deliver training, enablement materials, and adoption programs
- Create internal-facing assets including:
- Messaging frameworks & narratives
- Training materials & playbooks
- Internal campaigns & content (SharePoint, blogs, newsletters)
- Roadmaps, dashboards, and reporting visuals
- Partner closely with product, engineering, and business teams to ensure consistent positioning and engagement
- Increased adoption and engagement across internal teams
- Clear, consistent messaging that resonates across diverse stakeholders
- Strong executive alignment and confidence in communication strategy
- Measurable impact on behavior change and platform utilization
Must-Haves
- 10 years of experience in Product Marketing, Product Management, or related field
- Proven ability to operate in a consultative, stakeholder-facing role
- Exceptional communication and storytelling skills (written and verbal)
- Experience influencing cross-functional teams and senior leadership
- Background in SaaS, data platforms, or technology-driven environments
- Experience in Change Management or Organizational Transformation
- Strong track record driving adoption of new tools, platforms, or processes
- Experience with internal communications strategy and content ecosystems
- Exposure to financial services, asset management, or fintech