PR Director (Fashion)

Our client in the agency space is looking for a PR Director to join their team! This will work across fashion, beauty, and lifestyle brands!

Title: PR Director

Type: fulltime

Location: New York City

Onsite: 5 days/week

Salary: $130,000-145,000

About the role:

We are seeking a proactive communicator, strategic thinker, and relationship-driven leader who thrives in fast-paced, dynamic environments. This position blends high-level strategy with hands-on execution across media relations, influencer partnerships, crisis communications, integrated campaign management, and business development.

Key Responsibilities

Client Strategy & Leadership

• Serve as the strategic lead for client accounts, facilitating planning sessions and developing integrated communications strategies.
• Provide senior-level counsel, proactively identifying opportunities and delivering measurable business impact.
• Maintain a deep understanding of client industries, monitoring trends and news to anticipate risks and opportunities.
• Lead go-to-market planning for product launches, seasonal initiatives, and brand expansions.
• Develop compelling narratives, positioning frameworks, messaging, and educational content that translate brand heritage into culturally relevant storytelling.
• Leverage consumer insights, competitive intelligence, and market trends to inform strategic recommendations.
• Conceptualize large-scale campaigns and media opportunities aligned with emerging trends.

Campaign Development & Execution

• Oversee the development and execution of multi-channel marketing initiatives across paid media, PR, social, eCommerce, experiential, and partnerships.
• Collaborate with cross-functional teams and external partners to deliver fully integrated campaigns.
• Drive creative publicity initiatives to increase awareness and strengthen brand positioning.
• Build and maintain strong media relationships; oversee the creation and distribution of press materials and media outreach.
• Manage paid influencer programs, including contract negotiation, briefing, deliverables oversight, and KPI alignment.
• Define and track performance metrics, analyze results, and optimize strategies based on ROI insights.

Reputation & Crisis Management

• Act as a primary contact for high-level client issues and sensitive communications.
• Lead crisis response efforts, including sentiment monitoring, risk assessment, messaging development, and reputation management.

Leadership & Team Development

• Contribute to senior leadership initiatives focused on culture, morale, operational efficiency, and growth.
• Mentor and manage a team of communications professionals, fostering collaboration and high performance.
• Create structured development plans for direct reports, offering coaching and growth opportunities.
• Promote a positive, accountable, and results-oriented team environment.

Business Development

• Support new business efforts through strategic pitches, presentations, and proposal development.
• Identify opportunities for organic account growth and expanded partnerships.

Operational Excellence

• Support timely execution of client strategies and ensure delivery against objectives.
• Monitor budgets and allocate resources effectively to maximize efficiency.
• Contribute to refining internal processes and best practices to enhance team performance.

Qualifications

• 6–7 years of experience in public relations, communications, or related fields (agency, fashion, or lifestyle experience preferred).
• Demonstrated success managing client accounts and leading strategic communications initiatives.
• Established relationships with media, influencers, and industry partners.
• Experience in crisis communications and reputation management.
• Exceptional writing, editing, and presentation skills.
• Strong analytical mindset with experience tracking KPIs and measuring ROI.
• Proven leadership and team development experience.
• Proficiency in PR and analytics platforms (e.g., media monitoring tools, influencer platforms, analytics software, and Microsoft Office Suite).