Media Strategist

Position: Media Strategist (Freelance)

Our client is an innovative and data-driven marketing organizations, hiring a Strategist with experience in traditional media buying is needed (TV and audio heavy)

Location: NYC (Hybrid)

Start: December

Duration: 3-4 months

Rate: $30-35/hr

Strategic Planning (approximately 40%)

• Assist in the development of sound, strategic media plans with guidance and input from a Supervisor, based on client direction and a solid understanding of media principles.
• Oversee and synthesize analysis of consumer research and competitive intelligence performed by junior team members.
• Collaborate on the development of points of view for new media opportunities on an ongoing basis.
• Partner with junior and senior team members to build presentation decks, assemble final draft presentations, and participate in client presentations.
• Continue to strengthen understanding of media strategy and applications, proactively participating in internal training and development opportunities.
• Manipulate and analyze large datasets, including TV attribution models and their outputs; collaborate on reporting for all traditional channels to provide insights and implications, and create reports to showcase findings.

Account Management (approximately 20%)

• Build and strengthen relationships with core clients and industry partners by serving as a primary contact.
• Own and ensure the accuracy of billing, budgets, and flowcharts.

Internal Relationship Management (approximately 20%)

• Manage day-to-day team projects and workflow.
• Review and proof work from junior team members to ensure quality and accuracy.
• Manage timelines and deliverables for internal and cross-functional teams.

Mentorship & Guidance (approximately 20%)

• Oversee junior team members’ engagement and interactions with other departments (e.g., Investment, Traffic, Operations).
• Guide Assistants and/or Strategists in their growth within the organization and the industry at large, providing education on best practices and media principles.
• Contribute to performance reviews of junior team members, identifying strengths and areas for growth.
• Participate in the interview process for Assistant and Strategist roles.

Who You Are

• A strong writer, presenter, and communicator.
• A left- and right-brain thinker: a data-powered strategist who is both analytical and creative.
• A collaborative, team-oriented professional with strong time management and organizational skills.
• A problem solver with the ability to develop creative, practical solutions.
• Detail-oriented with a strong commitment to follow-through.
• Nimble and flexible, with the ability to succeed in a fast-paced environment.
• A strong team player, willing to roll up your sleeves and get involved.
• Excited to mentor and teach team members.
• A supporter and advocate for diversity, equity, and inclusion.

Preferred Skills & Experience

• 1.5 years of media planning experience.
• Understanding of advanced analytics and performance media.
• Familiarity with core marketing principles, analytics, and concepts.
• Proficiency in Excel and PowerPoint, including the ability to discuss how these tools can and should be applied in the media planning process.
• Solid working knowledge of basic functions within systems and tools related to media planning (e.g., media management systems, billing systems, competitive and targeting tools).
• Effective verbal and written communication skills; able to confidently present and sell ideas internally and to clients.

For consideration please apply with your most recent resume.