Client & Creative Strategist

Location: Remote/Hybrid (NYC Preferred)

Employment Type: Contract to Full Time

Reports to: Chief Commercial Officer

Compensation: $7,500/mo or $90,000/annually

About URL Media

URL Media stands for Uplift, Respect and Love and these are actions we pledge to our audiences, our vendors, our partners, ourselves and, importantly, our staff. URL Media is a growing network of more than 35 independently owned BIPOC media outlets including digital platforms, social media, newsletters, radio, podcasts, TV, and newspapers that we refer to as our ‘partners.’ These outlets collaborate to share content, expand reach, and participate in coordinated advertising opportunities. URL Media operates a centralized sales team that creates and sells multiplatform campaigns representing the collective audiences of our partners, a multicultural audience of more than 20 million people across the United States. In addition to partner inventory, we use audience extension tools to amplify campaign reach and deliver precise targeting across digital platforms.

Overview

The Client & Creative Strategist bridges storytelling and strategy to help URL Media win and deliver impactful campaigns. This person crafts compelling narratives for prospective clients, drawing on URL’s multicultural partner network and creative capabilities to build bespoke advertising and sponsorship packages.

They collaborate closely with the sales, ad-ops, and partner teams to translate client goals into innovative media plans by developing the decks, messaging, and strategies that bring campaigns to life. From RFP conception to campaign recap storytelling, the Client & Creative Strategist ensures URL’s proposals are as data-driven as they are inspiring.

Key Responsibilities

• Campaign Strategy: Develop integrated media and sponsorship strategies tailored to each client’s objectives, leveraging URL and partner capabilities across digital display, video, social, newsletters, audio, and events.
• Narrative Development: Craft compelling, values-driven narratives and messaging that align client goals with URL’s mission of equity, authenticity, and community impact.
• Deck Creation: Lead the design and copywriting of pitch decks, proposals, and recap presentations that clearly communicate strategy, performance, and value.
• Media Planning Support: Collaborate with Sales and Ad Ops teams to design effective media plans that balance storytelling with performance metrics.
• Creative Consultation: Partner with clients and internal teams to shape campaign creative, ensuring alignment with audience insights and partner voice.
• Cross-Team Collaboration: Work with Partnerships, Editorial, and Audience teams to surface storytelling opportunities and partner assets that strengthen pitches.
• Insights & Optimization: Gather campaign insights, performance data, and audience learnings to inform future proposals and long-term client strategies.
• Documentation: Maintain a library of pitch decks, case studies, and creative assets for internal use and replication.

Qualifications

• 4–6 years of experience in client strategy, creative strategy, brand marketing, or media planning—ideally within an agency, publisher, or media network.
• Strong storytelling, writing, and presentation skills with a keen design sensibility.
• Demonstrated ability to create visually engaging decks with an eye for graphic design, layout, and visual storytelling.
• Proven ability to translate complex ideas and data into clear, persuasive narratives.
• Experience developing proposals, media plans, events or sponsorship packages.
• Proficiency in Google Slides, Keynote, or PowerPoint; familiarity with design tools (Canva, Figma, or Adobe Creative Suite) a plus.
• Comfort collaborating cross-functionally with sales, ad-ops, and creative teams.
• Deep curiosity about culture, audience behavior, and what drives engagement.
• Mission alignment with URL Media’s focus on representation, equity, and community-powered storytelling.

Company Benefits (for Full Time Employees)

• We pay 100% of health insurance premiums for you and your family, including dental, vision, short and long term disability.
• Unlimited time off
• Paid parental leave
• 10 paid holidays
• 401k with company contribution
• Allowance for home office equipment and training opportunities
• Flexibility in location for where you work within the United States