Programmatic Media Strategist

Summary: 

OpAd Media is an independent New York-focused media planning and marketing solutions firm. Dedicated to developing customized plans that optimize your media investment, we generate exciting, innovative ad opportunities in a media spectrum that is always shifting and evolving. As a team, we have a dynamic energy committed to mobilizing your media strategy and accomplishing your goals through synergy and efficiency.

OpAd Media is looking to add talent to our quickly growing digital media team. The selected candidate will join a highly collaborative, multi-disciplinary team that services across clients. We offer an environment that is challenging and supports individual professional development. Our team members increase depth of experience in key focus areas, while also gaining “big picture” perspective through daily interaction with strategy and traditional media teams.

Responsibilities:

The Programmatic Media Strategist is confident in handling end-to-end digital campaign management; developing plans, executing media, and reporting out on performance and deliveries to be able to meet campaign goals and fulfill client needs. A successful Programmatic Media Strategist will have strong attention to detail, take ownership of ensuring campaigns run effectively and cohesively and will work with the Media Director to improve processes and develop new strategies. 

Key Responsibilities 

• Assist with programmatic and direct campaign planning and execution, including RFP development, managing IO’s, partner outreach, rate/placement negotiation, and building tactical media plans aligned to client briefs and KPIs
• Channels include Display, Online Video, Streaming Audio and OTT/CTV
• Translate approved plans into clear trafficking instructions and work closely with AdOps for accurate setup and QA
• Monitor campaign pacing and budget delivery; manage billing and reconciliation
• Analyze performance data and prepare reporting for internal and client-facing presentations, interpreting results and communicating actionable recommendations
• Collaborate with traders and/or external partners to provide optimization recommendations based on performance insights
• Ensure creative specs, tags and pixels are accurate and delivered on time
• Maintain strong vendor relationships and stay informed on new formats, targeting capabilities, industry trends and emerging ad technologies – share thoughtful recommendations with internal stakeholders and clients 
• Coordinate with account teams to align client goals with deliverables

Qualifications 

• 0–4 years of experience in digital media planning/buying or programmatic strategy
• Strong accountability and ownership of deliverables, timelines, and budgets
• Exceptional attention to detail and organizational skills; ability to manage multiple projects, meet tight deadlines, and prioritize effectively in a fast-paced environment
• Excellent verbal and written communication skills; ability to present findings internally and support client calls
• Strong analytical skills and proficiency in Excel (pivot tables, lookups); experience with reporting tools like
• Power BI a plus
• Understanding of programmatic fundamentals: DSP structure, optimization levers, inventory types (open exchange, PMP, PG), and supply path transparency
• Familiarity with ad serving and verification tools (Campaign Manager 360, DoubleVerify, IAS)
• Passionate about technology and consumer behavior, and how these topics shape the industry
• Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred

Location:

• This is a hybrid role and will need to work from our New York City or Albany office.

Salary Range:

• This role has a salary range of $66,300 - $85,000. Compensation within this range will be commensurate with experience, relevant skills, and qualifications.