Influencer Marketing Manager, Beauty

Job Description

We are looking for a freelance Influencer & Partnership Manager to build and lead a high-impact influencer and partnership program from the ground up. This role will oversee the full influencer marketing process, including strategy development, creator research, outreach, negotiations, campaign execution, and performance analysis. It is a hands-on opportunity for someone who can balance big-picture thinking with strong day-to-day execution. Prior beauty or skincare industry experience is required.

Part Time, 20-30hrs per week

Remote but local to Los Angeles is preferred

Prior Beauty Or Skincare Experience Required

Experience with early stage start ups ideal

Key Responsibilities

Strategy & Planning

• Create and implement an influencer and partnership strategy that supports brand awareness, launch initiatives, and long-term growth.
• Identify and prioritize relevant partner profiles across nano, micro, and macro tiers, including creators and skincare-related professionals.
• Develop scalable partnership models such as gifting, paid collaborations, affiliate programs, and ambassador relationships.
  
  

Outreach & Relationship Management

• Manage influencer outreach from initial contact through ongoing relationship development.
• Build and maintain a strong pipeline of creators and brand partners aligned with campaign goals.
• Lead negotiations covering compensation, deliverables, usage rights, timelines, and contract terms.
  
  

Campaign Execution & Content Coordination

• Execute influencer campaigns from briefing and onboarding through content delivery and live posting.
• Collaborate cross-functionally with marketing, paid media, and social teams to ensure alignment on messaging and content usage.
• Review deliverables to ensure content quality, brand consistency, and timely execution.
  
  

Performance & Optimization

• Monitor and report on campaign results, including engagement, creator output, and conversion performance.
• Identify high-performing partners and expand successful relationships over time.
• Refine outreach strategies, campaign messaging, and partnership structures based on results and insights.
  
  

Qualifications

• Prior experience in beauty, skincare, or a closely related category is required.
• Proven background in influencer marketing, partnerships, or creator management.
• Strong negotiation, communication, and relationship-building skills.
• Highly organized with the ability to manage multiple partnerships and deadlines simultaneously.
• Comfortable working independently in a freelance capacity while coordinating with cross-functional stakeholders.
• Data-driven mindset with experience measuring campaign success and applying insights to improve performance.