What are the responsibilities and job description for the Influencer Marketing Coordinator position at Lee & Gen Global Corp?
Location: On-Site — Buena Park, CA (At The Source)
Job Type: Full-Time
Department: Marketing
Reports To: Chief Marketing Officer
About I-World
I-World is a premier retail accelerator and marketing engine specializing in scaling leading global K-Beauty, J-Beauty, and CPG brands across North America. We build and execute end-to-end retail velocity strategies for high-volume club environments like Costco, combining massive influencer seeding, targeted paid media, and strategic in-store activations.
We are looking for a hungry, detail-oriented Influencer Marketing Coordinator to join our team on-site at our headquarters at The Source in Buena Park.
Position Overview
As our Influencer Marketing Coordinator, you will be the tactical engine behind our influencer and creator campaigns. Working directly alongside our CMO and marketing team, you will own the day-to-day execution, sourcing, outreach, product gifting/seeding, and deliverable tracking for our K-Beauty and J-Beauty brand launches.
If you thrive in a fast-paced environment, love creator culture, and understand how digital buzz translates into real-world store sales, this role is for you.
Key Responsibilities
- Daily identification, vetting, and outreach to micro, macro, and retail-focused creators across TikTok, Instagram, and YouTube.
- Coordinate end-to-end sample seeding for high-volume campaigns (500–2,000 creators per campaign), managing address collection, product fulfillment tracking, and creator follow-ups.
- Track creator content deadlines, audit submitted deliverables for brand safety and FTC compliance, and ensure creator posts go live according to scheduled campaign timelines.
- Maintain active relationships with our private creator networks, talent managers, and community chats (WhatsApp, email, DMs).
- Organally capture, archive, and organize high-performing User Generated Content (UGC) and creator assets into our team database for paid media whitelisting and internal reporting.
- Maintain live updates in our internal Influencer & Invoice Tracker, monitoring post rates, engagement, view counts, and creator performance metrics.
- Assist in gathering invoices, W-9s, and payment details from creators to ensure timely processing.
Qualifications & Requirements
- 1–3 years of hands-on experience executing influencer marketing, creator seeding, or social media campaigns within CPG, Beauty, Fashion, or DTC verticals.
- Bilingual in Korean.
- Must be able to work 100% full-time on-site at our office in Buena Park, CA.
- Deep, native understanding of TikTok, Instagram Reels, YouTube Shorts, and modern creator culture. Experience with creator vetting tools (CreatorIQ, HypeAuditor, Modash, or similar) is a plus.
- Prior experience or understanding of retail velocity campaigns (e.g., Costco, Target, Sephora, Ulta, Amazon) or working with club-store creator communities is a major advantage.
- Exceptionally organized with strong Google Sheets/Excel skills. You will be managing hundreds of moving parts, address lists, and creator deadlines simultaneously.
- Clear, professional, and persuasive written and verbal communication skills for creator outreach and negotiation.
- A self-starter attitude who can run fast in a high-velocity, rapid-growth startup environment.
What We Offer
- Competitive salary based on experience.
- Direct mentorship from a veteran executive team with room for rapid career advancement as our brand portfolio expands.
- Work in a collaborative, fast-moving environment located at The Source in Buena Park
To Apply
Please submit your resume along with a brief note detailing your hands-on experience with creator seeding/influencer campaigns and your current availability for on-site work in Buena Park.