What are the responsibilities and job description for the Marketing Specialist (Employment and Job Placement Specialist) position at 1199SEIU Benefit and Pension Funds?
Requisition #:
7378TEF
# of openings:
1
Employment Type
Full time
Position Status
Permanent
Category
Non-Bargaining
Workplace Arrangement
Hybrid
Fund
1199SEIU Training and Employment Funds
Job Classification
Exempt
Responsibilities
7378TEF
# of openings:
1
Employment Type
Full time
Position Status
Permanent
Category
Non-Bargaining
Workplace Arrangement
Hybrid
Fund
1199SEIU Training and Employment Funds
Job Classification
Exempt
Responsibilities
- Develop and manage marketing campaigns to promote Employment & Job Placement (EJP) services, job fairs, and new initiatives to healthcare workers and job seekers.
- Create, schedule, and manage engaging content across all social media platforms to raise visibility and drive engagement.
- Build and maintain relationships with healthcare influencers and community partners to expand EJP’s digital reach and brand awareness.
- Collaborate with EJP leadership, the Communications team, and employer partners to align messaging and marketing priorities.
- Track, analyze, and report on key performance indicators (KPIs) such as campaign performance, social media engagement, and event attendance, using analytics tools to inform marketing strategies.
- Design marketing materials, graphics, and videos using tools such as Adobe Illustrator, Photoshop, InDesign, and Premiere Pro.
- Support the planning and promotion of EJP job fairs and hiring events to maximize outreach and attendance.
- Develop targeted marketing efforts for hard-to-fill roles and specialized healthcare recruitment needs.
- Stay current on recruitment marketing trends and apply best practices to continuously improve campaign effectiveness.
- Ensure consistent branding and messaging across all digital and print materials, in alignment with TEF Communications standards.
- Coordinate with external vendors and platforms for digital ads, sponsored posts, and other paid media efforts as needed.
- Support internal Communications projects that involve EJP-related messaging or digital storytelling.
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum three (3) years of experience in recruitment marketing, social media management, or digital marketing.
- Proven experience in graphic design and multimedia content creation (Adobe Creative Suite required).
- Strong copywriting and storytelling skills with a focus on digital engagement.
- Proficiency in Microsoft Office Suite and familiarity with social media scheduling tools (such as Hootsuite, Buffer, or Later).
- Demonstrated ability to manage multiple priorities, projects, and deadlines in a fast-paced environment.
- Experience working with KPIs, data analytics tools, and social media metrics.
- Familiarity with SEO, Google Analytics, and basic HTML is a plus.
- Knowledge of workforce development, healthcare recruitment, or union environments preferred.
- Bilingual candidates strongly encouraged to apply; proficiency in Spanish, Haitian Creole, or other languages is a plus.
- Must have the ability to comfortably commute throughout all five boroughs, Hudson Valley, Westchester/White Plains, and Long Island, with a reliable means of transportation to attend events and meetings as needed.
- While this role typically follows a standard 9 AM – 5 PM schedule, flexibility may be required for evening or weekend events and campaigns.
