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Sr. Product Specialist (PLCs/HMIs)
WEG Duluth, GA
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$95k-119k (estimate)
Full Time 4 Days Ago
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WEG is Hiring a Sr. Product Specialist (PLCs/HMIs) Near Duluth, GA

About the role:
WEG Electric Corp. has a great opportunity for an Sr. Product Specialist to join our team. This role is responsible for the overall success of an assigned basket of industrial control products throughout the product lifecycle by implementing strategy and activities for product positioning and competitive differentiation across all stages of the buyer and customer journey. This includes developing promotional and marketing campaigns, training, sales enablement tools and other content to support awareness and product benefit messaging to the customer base. This position will monitor the market to ensure the correct product and inventory are in place and serve as the product expert for the assigned products.
Primary Responsibilities:
  • Execute all responsibilities with the end goal of profitable growth of defined product segments
  • Execute of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch processes, to ensure that the business is meeting customer needs.
  • Develop and deploy product marketing with compelling messages that go beyond product features and speak to the specific benefits to our customer base.
  • Map compelling marketing content to integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos) and maintain development plan for resourcing and coordinated campaign planning.
  • Maintain product marketing campaigns and outline product marketing deployment timelines
  • Participate in creation of product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
  • Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization
  • Assess current competitor offerings and seek opportunities for differentiation
  • Analyze product requirements and develop appropriate programs to ensure they're met
  • Serve as product expert in selection, use, and application of assigned product basket.
  • Execute new product setup in SAP and monitor progress through workflow as well as interface work with Brazil team to completely release product for commercialization.
  • Create all documentation and marketing collateral needed for new product launches.
  • Evaluate inventory requirements regularly to align with business objectives and market environment.
  • Participate in customer visits, when necessary, to provide support to sales team and obtain voice-of-customer.
  • Develop product training, including in-person collateral as well as online resources.
  • Participate in on-boarding of new major customers, including evaluating customer forecast against inventory requirements.
  • Other duties and tasks as assigned.
Education:
  • Bachelor's Degree in electrical engineering, business, marketing or equivalent from a four
    year college or university or equivalent in related experience.
Knowledge / training:
  • Must have strong technical knowledge of PLC and HMI products and their application.
  • Experience in creating strong, engaging, and informative marketing copy and content through multiple media formats.
  • Experience in the development and implemention marketing strategies.
  • Excellent communication skills to interact with colleagues, cross-functional teams and third parties. Team player!
  • Ability to assess business conditions and make changes to drive profitability.
  • Creative thinker with a customer-centric approach.
  • Experience in facilitating all elements of the product management and development lifecycle.
  • Demonstrated writing and editing skills, combined with strong presentation and public speaking skills.
Experience:
  • 4 years of related experience.
About WEG Electric Corp.
WEG is the largest industrial electric motor manufacturer in the Americas and one of the largest manufacturers of electric motors in the world producing more than 21 million units annually. Founded in 1961, WEG operates mainly in the sector of capital goods, having five main businesses: Motors, Energy, Automation, Coatings Transmission & Distribution, providing global solutions for electric motors, variable frequency drives, soft starters, controls, panels, transformers, and generators. The US corporate office is located in Duluth, GA with manufacturing units in Minnesota, Indiana and Missouri with over 30 thousand employees worldwide. Visit our website to learn more: www.weg.net
We offer a pleasant work environment, competitive compensation and full benefits package. To Apply: All candidates must submit an updated resume and complete our application in order to be considered for this position. Must be authorized to work in the United States. WEG does not offer visa sponsorship for this role.
We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran, or other protected status.

Job Summary

JOB TYPE

Full Time

SALARY

$95k-119k (estimate)

POST DATE

06/13/2024

EXPIRATION DATE

06/30/2024

WEBSITE

weg.net

HEADQUARTERS

EL CAJON, CA

SIZE

7,500 - 15,000

FOUNDED

2017

CEO

WAYNE E GEORGE

REVENUE

$50M - $200M

INDUSTRY

Business Services

Related Companies
About WEG

Founded in 1961, WEG is a global electric-electronic equipment company, operating mainly in the capital goods sector with solutions in electric machines, automation and paints for several sectors, including infrastructure, steel, pulp and paper, oil and gas, mining, among many others. WEG stands out in innovation by constantly developing solutions to meet the major trends in energy efficiency, renewable energy and electric mobility. With manufacturing units in 12 countries and present in more than 135 countries, the company has more than 31,000 employees worldwide. WEGs net revenue reached R$ ... 11.9 billion in 2018, 58% from outside Brazil. Our business areas are divided as follows. Industrial Electro-Electronic Equipment This area includes electric motors, drives and industrial automation equipment and services, and maintenance services. Electric motors and other related equipment find applications in practically all industrial segments, in equipment such as compressors, pumps and fans, for example. Energy Generation, Transmission and Distribution (GTD) Products and services included in this area are electric generators for hydraulic and thermal power plants (biomass), hydro turbines (small hydroelectric plants or PCH, and hydroelectric generators or CGH)), wind turbines, transformers, substations, control panels and system integration services. Motors for Domestic Use In this business area, our focus is the market of single phase motors for durable consumer goods, such as washing machines, air conditioners, water pumps, among others. Paints and Varnishes In this area, which includes liquid paints, powder paints, and electro-insulating varnishes, we have a very clear focus on industrial applications in Brazil and are expanding to Latin America and other regions. More
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