We're looking for a Project Manager, Events & Shows to lead the planning, logistics, and execution of Yerba Madre's most visible brand moments - from national trade shows to large-scale sponsored events and festivals. This role is responsible for managing every detail of the event lifecycle, from setup to takedown, ensuring our presence is impactful, on-brand, and commercially effective. Acting as a project manager, cultural steward, and operator...
The Associate Product Developer supports beverage innovation and product development activities within the R&D team. This role bridges concept development and technical formulation, contributing to benchtop prototypes, testing, and scale-up. The ideal candidate combines a strong scientific foundation with practical, hands-on experience in fast-paced environments such as laboratories, kitchens, or production facilities. They are detail-oriented, o...
The Associate Product Developer supports beverage innovation and product development activities within the R&D team. This role bridges concept development and technical formulation, contributing to benchtop prototypes, testing, and scale-up. The ideal candidate combines a strong scientific foundation with practical, hands-on experience in fast-paced environments such as laboratories, kitchens, or production facilities. They are detail-oriented, o...
We're looking for a Project Manager, Events & Shows to lead the planning, logistics, and execution of Yerba Madre’s most visible brand moments — from national trade shows to large-scale sponsored events and festivals. This role is responsible for managing every detail of the event lifecycle, from setup to takedown, ensuring our presence is impactful, on-brand, and commercially effective. Acting as a project manager, cultural steward, and operator...
We are seeking a strategic and innovative Senior Manager of Consumer Insights to lead our Consumer Insights function at Yerba Madre. This role will lead various forms of research to build a comprehensive understanding of our consumers through integration of multiple data sources (quantitative and qualitative), advanced analytics, and (ideally) AI-powered insights. This role requires extensive collaboration and partnership with the cross-functiona...
This role plays a key part in supporting the visual storytelling and brand consistency of our company. You'll collaborate across teams to manage packaging updates, bring new products to life through print and digital materials, and ensure every touchpoint reflects our brand values. With a keen eye for detail and a collaborative spirit, you'll help translate our mission into visual experiences across packaging, marketing, and web platforms. This r...
We are seeking a strategic and innovative Senior Manager of Consumer Insights to lead our Consumer Insights function at Yerba Madre. This role will lead various forms of research to build a comprehensive understanding of our consumers through integration of multiple data sources (quantitative and qualitative), advanced analytics, and (ideally) AI-powered insights. This role requires extensive collaboration and partnership with the cross-functiona...
The Field Activation Specialist (FAS) role is pivotal in owning Yerba Madre’s field team's strategy for brand growth by generating excitement and awareness for the Yerba Madre Yerba Mate brand through product trial and consumer interaction in the US markets. The role will be a key contributor to our team, responsible for driving successful sales and distribution execution at retail, along with local activation of the brand. You will be the heart ...
The Shopper Marketing Manager will play a key role in supporting the execution of shopper marketing strategies to drive sales growth and increase brand awareness in the retail environment. This role focuses on operational excellence, executing plans, and ensuring seamless implementation of shopper marketing initiatives. The Shopper Marketing Manager will collaborate closely with cross-functional teams to bring our strategic vision to life, drivin...
The Field Activation Specialist role plays an important part in bringing Yerba Madre’s brand to life in local communities. You’ll help grow awareness and excitement for the Yerba Madre Yerba Mate brand through product sampling, authentic consumer interactions, and grassroots activations across U.S. markets. This position is also a key contributor to our sales team’s success — supporting distribution, building strong retail relationships, and ensu...
We are seeking a collaborative and motivated Brand Manager to help shape strategic brand initiatives and support growth in the beverage CPG category. In this role, you will contribute to consumer insights, product innovation, brand positioning, and go-to-market execution. The ideal candidate brings strong analytical thinking, a creative approach to problem-solving, and values teamwork. We're looking for someone who thrives in a supportive, fast-m...
Join our Talent Community and "Come to Life" with us. Even if you don't see your desired role now, provide us with your email address and contact information, and we'll let you know when new opportunities arise. Yerba Madre-formerly Guayaki Yerba Mate-is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning "Mother Herb," ...
