**Senior Demand Generation Lead, Auto Retail**

at Upstart Remote By leveraging Upstart's AI platform, Upstart-powered banks and credit unions can have higher approval rates and lower loss rates, while simultaneously delivering the exceptional digital-first lending experience their customers demand. Upstart's patent-pending platform is the first to receive a no-action letter from the Consumer Financial Protection Bureau related to fair lending. Upstart not only supports a large remote workforce, but also has offices in San Mateo, CA; Columbus, OH; and Austin, TX. **About Upstart**

Upstart is a leading AI lending platform partnering with banks and credit unions to expand access to affordable credit. As we transitioned to being a public company, were now poised to leverage our domain expertise and revolutionize every aspect of lending and credit risk evaluation. Weve recently expanded our offerings to include automobile refinancing and we plan to take on more verticals as the business grows.

Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart, wed love to hear from you!

**About Auto Retail**

Auto Retail is building the future for car buying. Were a fun-loving, hard working group of trail blazers who believe anything is possible with the right team.

We recently merged with Upstart (UPST), a leading AI leading platform, and are now better positioned than ever to deliver on our mission to create the worlds best car buying experience with cutting-edge auto-retail software.

More than $1 trillion of cars are sold each year in the U.S., yet it consistently ranks as one of the worst consumer experiences in America. This is the perfect chance to get in early, help fix that, and make a big impact in one of the worlds largest industries. If that sounds exciting to you, wed love to chat.

**The Team**

The Auto Retail Marketing team is a dynamic and growing team in charge of expanding Upstarts automotive retail platform to thousands of automotive dealerships across the United States. We are excited to transform the car buying experience and make credit more affordable.

As a **Senior Demand Generation Lead** at Upstart, you will be reporting to the Head of Marketing for the Auto Retail division. This highly visible role will define and execute auto retail campaigns across various channels and will play a pivotal role in leading the growth of Auto Retail by creating, optimizing, and managing marketing campaigns that attract new qualified leads and convert them. You will be directly responsible for revenue growth by designing, executing, measuring, and optimizing multi-channel marketing programs that encourage more automotive dealerships to use Upstart. As part of the marketing team, youll work closely with sales, customer success and product development to identify revenue growth opportunities and build a scalable demand engine. This position will have 2 direct reports.

**Position Location -** This role is available in the following locations: Remote, Austin, TX, San Mateo, CA. (#LI-REMOTE)

**Time Zone Requirements -** This team operates on the West Coast time zone.

**Travel Requirements -** This team has regular on-site collaboration sessions. These occur 3 days per month at either the San Mateo or Austin office. If you need to travel to make these meetups, Upstart will cover all travel related expenses.

**How youll make an impact:**

* Build inbound lead generation programs using multiple channels including organic, paid search, paid social, display, email, direct mail, and events

* Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content, including offers

* Be a close partner to the SDR team to ensure quality lead delivery, proper follow up and incorporate feedback into marketing programs

* Forecast, track and report on marketing campaign performance including funnel conversion metrics

* Partner with internal and external creative and copywriting resources to design and develop content that drives engagement/action

* Ensure timely deployment of initiatives and project success by managing stakeholders, calendars, budget, timelines, and processes

* Work with sales to develop messaging, positioning and outreach tactics that engage prospects in new ways

* Develop account-based marketing programs for large scale accounts in effort to accelerate enterprise sales cycle

**What were looking for:**

* Minimum requirements:

A BA/BS degree or equivalent practical experience, MBA a plus

6 years of highly analytical experience in B2B acquisition, growth, or demand generation marketing

Results-oriented with a strong focus on achieving revenue, conversion, sales, and other marketing goals

Ability to use metrics to manage programs and measure success

Proficiency with content creation, email marketing, and lead nurturing

Quantitative analytical experience and communication skills

Strong communication skills and can turn complex concepts into compelling messaging and campaigns

Comfortable communicating with cross-functional teams and leadership

Ability to manage multiple projects at the same time in a fast-paced environment

Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver marketing programs

* Preferred qualifications:

Experience with Salesforce, Hubspot, and/or Outreach

Prior experience in automotive dealership software or fintech

Experience with B2B demand generation at a fast growing tech company

Experience managing a high-performing demand generation team

**What youll love:**

* Competitive Compensation (base bonus & equity)

* Comprehensive medical, dental, and vision coverage

* Personal Development and Technology & Ergonomic Budgets

* Life insurance and disability benefits

* Clubs and Activities (Game Nights, Fitstarters, Superwomen, Book Club, Investing Club, Money Discussions, Photography Club and Basketball teams)

* Generous vacation policy

* 401(k) and Employee Stock Purchase Plan (ESPP)

* Catered lunches snacks & drinks

Upstart is a proud Equal Opportunity Employer. We are dedicated to ensuring that underrepresented classes receive better access to affordable credit, and are just as committed to embracing diversity and inclusion in our hiring practices. We celebrate all cultures, backgrounds, perspectives, and experiences, and know that we can only become better together.

Location (City) * Location Preference *

As a digital-first company, we are providing our employees with the opportunity to work remotely across the US and/or from one of our physical office locations.

Please select from the list below your primary work location preference(s). Primary work location is defined as where you will spend more than 50% of your time working. Before making your selection(s), please check to make sure that the location is listed as an option in the jobs description above. Multiple selections can be made if multiple locations are available. Remote is considered a location.

San Mateo, CA

Columbus, OH

Austin, TX

Remote

**U.S. Equal Opportunity Employment Information (Completion is voluntary)**

Individuals seeking employment at Upstart are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely **voluntary**. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that