Who We Are. Uccello’s Hospitality Group is a West Michigan staple, locally and family owned, founded on Italian family values. Faro Uccello, Founder of UHG, opened the first Uccello’s Ristorante in 1996. Uccello’s has since grown into six successful locations and in 2016, UHG launched a fast-casual concept, Herb & Fire Pizzeria, which has since added a second location. All eight of the restaurants Uccello’s Hospitality Group operates in the Great...