Guide (Brand Ambassador)). The North Face, a VF Company. At The North Face. we dare to lead the world forward through Exploration. . We were born to Explore. We were born to Disrupt. We were born to Lead. The North Face is the premier exploration company in the world. Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technical...