About us. THE GROOVE is Oklahoma City's next GEN hi-fi experience store. We're a throwback to the Hi-Fi stores of the 1960-70's. With the introduction of digital compression in the music industry, music quality quickly plummeted in the name of portable convenience. MP3 players and the proliferation of various forms of low-res files with the introduction of the iPod created a generation widely unaware of what music. should. sound like. Unlike onli...
