About Us. Founded in 2017 and rooted in the vibrant heart of Los Angeles, The Finest & SWFT brands transcend the ordinary, standing out not just as a premium E-liquid & Disposable company, but as a lifestyle brand dedicated to excellence. Our commitment. To become the frontrunners in the E-liquid & Disposable sectors, driven by our passion for crafting superior products and delivering unparalleled customer experiences. Our distinctiveness is mark...