Job Summary

The Marketing Content Specialist is part of Cal Poly’s University Communications and Marketing (UCM) division and serves as a digital content expert both within UCM and across campus to help elevate digital content university-wide. The position works closely with UCM's teams of storytellers, designers, web specialists and other Cal Poly marketing and communications professionals to create web content and marketing campaigns that highlight and amplify key messages.

The ideal candidate will have experience creating effective digital content, excellent writing and editing skills, excellent project management skills, the ability to work across teams, as well as a solid understanding of UI/UX, SEO, digital content best practices and a background working with Content Management Systems such as Drupal.

Department Summary

University Communications and Marketing (UCM) serves as the ambassadors, stewards and protectors of Cal Poly’s reputation and brand. We tell the story of what sets the university apart, such as the power of Cal Poly’s hands-on, Learn by Doing philosophy; the achievements of its accomplished students, faculty, staff and alumni; and its spectacular location on the Central Coast of California that allows its people to make impacts locally, throughout California and around the world.

Key Qualifications

• Demonstrated ability to create effective digital content for websites and marketing campaigns.
• Exceptional editing skills and the ability to shape and elevate content provided by subject matter experts and partners across campus into effective marketing content.
• Demonstrated ability to manage projects from idea to completion and to work effectively across teams.
• Thorough knowledge of policies, procedures, and outside regulations pertaining to marketing content.
• Strong understanding of UI/UX, Search Engine Optimization (SEO) and digital best practices.

Education and Experience

• Equivalent to graduation from a four-year college or university. Three years of technical or administrative experience. A graduate degree in a related field may be substituted for one year of the required experience. Additional qualifying experience may be substituted for the required education on a year-for-year basis.

Salary and Benefits

Anticipated Hiring Range: $53,000 - $70,000 annually

Classification Range: $52,548 - $95,064 annually

Cal Poly offers a best-in-class benefits program, including health, dental and vision insurance, retirement participation in the Public Employees' Retirement System, and educational benefits for eligible employees. See our benefits website for additional information.

Cal Poly

Cal Poly is a nationally-ranked public university located in San Luis Obispo, California, and known for its Learn by Doing philosophy. Each year more than 20,000 top-tier students come to San Luis Obispo to put knowledge into action, taking their learning outside the classroom as they prepare for careers in engineering, agriculture, science, business, humanities and the built environment. Cal Poly’s hands-on philosophy, small class sizes and close student-faculty mentorships result in graduates ready from day one to impact their communities, California and the world. For more information, visit calpoly.edu.

Diversity Statement

At Cal Poly, we believe that cultivating an environment that embraces and promotes diversity is fundamental to the success of our students, our employees and our community. Bringing people together from different backgrounds, experiences and value systems fosters the innovative and creative thinking that exemplifies Cal Poly's values of free inquiry, cultural and intellectual diversity, mutual respect, civic engagement, and social and environmental responsibility.
Cal Poly's commitment to diversity informs our efforts in recruitment, hiring and retention. Cal Poly is an equal opportunity employer.

Supplemental Information

Following a conditional offer of employment, a background check (including a criminal records check) must be completed satisfactorily before any candidate may start work with Cal Poly. Failure to satisfactorily complete the background check may result in the withdrawal of the offer of employment. Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Cal Poly has designated as sensitive.

The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Cal Poly, San Luis Obispo is not a sponsoring agency for staff positions (i.e. H-1B visas).

Positions are posted for a minimum of 14 calendar days.