Social Media Manager (Experienced Level Professional)
Michelin is hiring!
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THE OPPORTUNITY
We are seeking a creative social media manager to drive social media strategy and cultivate authentic engagement and influencer connections to achieve business goals. As a pivotal member of the B2B Digital Marketing COE, you'll uphold our brand image cohesively across platforms.
This position is based at our headquarters in Greenville, SC, conveniently located within driving distance to east coast beaches, the Blue Ridge Mountains and large cities like Atlanta and Charlotte. The mild climate, charming downtown, and impressive culinary scene are just a few of the perks of living here.
WHAT YOU WILL DO
Develop and Execute Social Media Strategy

• Collaborate with Brand Managers to select channels relevant to B2B target customers.
• Maintain selected channels for cohesive messaging.
• Implement social selling strategies to boost lead generation and sales conversion.
• Coordinate and lead social media handle consolidation efforts with our agency partners.

Produce and Curate Social Content

• Develop a content strategy based on brand guidelines and Brand Manager goals.
• Collaborate with content marketing manager and agency for content execution.

Manage Social Calendar & Social Go-To-Market

• Collaborate with Brand Managers to draft the social media portion of go-to-market plans for new product and service launches.
• Deliver content across platforms using scheduling tools. (Emplify is the Current Vendor)
• Lead creative ideation, development, and execution of organic social campaigns for target customers.

Team Collaboration

• Work closely with cross-functional teams, including marketing (B2B and B2C) and sales, to ensure alignment and integration of social media efforts with overall business objectives.
• Ensure compliance with global governance, legal, and brand guidelines.
• Lead day-to-day relationships with agencies, channel partners, and influencers.

SSM Measurement & Social Listening

• Analyze results, run content testing, and ensure content strategy meets objectives.
• Use social listening technology to analyze industry trends, monitor competitors, and capture valuable insights, ensuring our content strategy remains agile and aligned with market demands.
• Share analysis insights and provide strategic recommendations.
• Provide strategic points of view and recommendations on trends and changes in social media.
• Build brand loyalty and drive social engagement by applying new insights to continually optimize our social media strategy and fostering relationships.

WHAT YOU WILL BRING

• Proven experience (3-5 yrs) as a Social Media Manager or similar role with track record of successfully leading social media platforms and driving engagement.
• In depth knowledge of social media platforms, algorithms, and best practices.
• Creative thinking and problem-solving abilities with a keen ability to bring creative ideas to the table and stay on top of top trends.
• Excellent writer, proficient in proper grammar, punctuation, and syntax.
• Ability to work effectively both independently, with an agency, and as part of a team in a fast-paced environment.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent presentation, interpersonal communication, and professional skills.
• Have a background in B2B social media management.

• Collaboration experience with agencies.
• Experience with social selling techniques.
• Bachelor's degree or equivalent experience in Marketing, Communications, or related field.
  #LI-HIRINGMICHELIN

Inspire Motion for Life: Apply Today!
As the leading mobility company, we work with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing our clients' mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for our customers' needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing our expertise to new markets, we invest in high-technology materials, 3D printing and hydrogen, to serve a wide a variety of industries-from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada.
MICHELIN® tires have been ranked the #1 Tire Brand across major categories and segments by industry experts and consumers alike. For nearly three decades we've been recognized for our achievements in Customer Satisfaction, Performance, Durability, Technology and Innovation.
Michelin cares for the personal and professional development of its employees. We support career advancement through various options, which include: skill and career development, training, career exploration and work with cross-functional teams. We offer the possibility of a varied and fulfilling career path in an environment where unique contributions are valued.
Michelin offers 10 Business Resource Groups (BRGs) which are all-inclusive groups created and led by employees who have shared life experiences across various diversity dimensions. Each group supports business strategies and initiatives along with meeting the needs of members. The goal of each group is to help employees feel welcome and included , support employee engagement and encourage professional development. BRGs also provide cross-cultural support, career management resources and opportunities for community involvement.
Michelin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. Consistent with these obligations, Michelin also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs. If you need accommodation for any part of the employment process because of a disability, please contact us at accommodations@michelin.com.
This position is not available for immigration sponsorship.
Get in the driver's seat and be on your way to a meaningful professional journey!