The Media Relations & Communications Associate plays a pivotal role in providing public relations expertise and shaping the public image of Red Carrots federal government client by serving as the primary liaison between media outlets and our client. This role requires a skilled communicator with a deep understanding of media relations, capable of fielding media inquiries and coordinating interviews with Subject Matter Experts (SMEs). The Media Relations & Communications Associate will be responsible for building and maintaining positive relationships with journalists and ensuring that accurate and timely information is conveyed to the media. Prior experience in aerospace or commercial space field is preferred. This is a remote position but the preference for an ideal candidate is to be in the DMV area (DC, Maryland, Virginia).

KEY RESPONSIBILITIES:

Media Relations:

• Cultivate and maintain positive relationships with journalists, reporters, and media outlets.

• Serve as the primary point of contact for media inquiries, coordinating responses and interviews with subject matter experts.

• Prepare agency representatives for media interactions and interviews.

• Analyze social media metrics to track engagement and make data-driven improvements.

Client Relationships:

• Act as liaison between media outlets and Client, fielding media inquiries and coordinating interviews with Subject Matter Experts

• Monitor client business daily/weekly to ensure strategy & metrics are successful.

• Evaluate and analyze data, including developing succinct, accurate summaries and analyses of research that include strategic recommendations for clients.

• Develop strong relationships with Client(s) establishing regular communication to ensure expectations are met.

• Keep Agency management informed of the status of Client relations, including personnel changes and issues pertaining to agency performance.

• Ensure compliance with the Scope of Work.

• Develop client monthly reporting.

Event and Interview Coordination:

• Plan and execute interviews, media events, press conferences, and briefings.

• Coordinate logistics, manage media attendance, and ensure the dissemination of relevant materials.

Internal Communication:

• Collaborate with internal departments to ensure consistent messaging across all communication channels.

• Assist in developing internal communication strategies to engage and inform agency staff.

Management and Growth:

• Balance client demands with participation in broader agency initiatives.

• Work with business development to develop RFP responses.

• Proactively identify and pursue opportunities to grow existing business.

• Utilize Agency resources to develop plans to grow business.

• Manage project timelines and monthly reporting.

• Identify potential project risks and develop contingency plans.

• Identify opportunities to improve programs/tactics and enhance offerings to clients.

• Provide strategic support and tactical recommendations as needed.

QUALIFICATIONS:

Must Haves:

• Bachelors degree in Communications, Journalism, Public Relations, or related field.

• 5 years of experience managing or coordinating media relations, public relations, or communications.

• Experience in Aerospace, Space Commerce or Commercial Space fields

• Proficient in Microsoft Office 365?

• Ability to meet requirements to obtain a Public Trust Clearance or an existing Public Trust or Security Clearance

• Exceptional written and verbal communication skills.

• Strong organizational and project management abilities.

• Ability to handle sensitive and confidential information with discretion.

• Experience with media monitoring programs like Meltwater or programs similar to the list included below.

• Brandwatch, Talkwalker, Cision, Mention, Critical Mention, BurrellesLuce, MediaRadar, NUVI, LexisNexis, Newsdesk, BuzzSumo, Awario, Muck Rack, Digimind, Radarly, Gorkana (formerly Cision)

• Experience with data driven programs like Google Analytics or programs similar to the list below.

• Adobe Analytics, Mixpanel, Matomo (formerly Piwik), Heap Analytics, Clicky, Kissmetrics, Webtrends, Chartbeat, StatCounter, Woopra

Nice to Haves:

• Knowledge of federal agency operations and policies

• Federal government or large enterprise corporation experience

• Experience with Public Trust or Security Clearance processes

• Well-organized with a keen eye for detail

BENEFITS AND WHY TO CHOOSE RED CARROT:

At Red Carrot, we empower you to be a leader. We attract and develop talent from all backgrounds because we believe theres strength in diversity, offering different perspectives and skills. Together, we can solve our clients biggest challenges. We offer a competitive compensation and benefits package.

• Training and Development All team members have a training budget and are eligible for tuition reimbursement after their first year of employment.

• Healthcare Red Carrot provides paid top-tier medical, dental, vision, and long-term disability coverage.

• 401(k) Plan Team members can enroll in a 401(k) retirement plan with company matching and no vesting period.

• Profit Sharing Red Carrot provides a discretionary profit-sharing plan to all eligible employees after one year of employment.

• Virtual Work Red Carrot provides up to 100% telework opportunities.

• Paid Time Off Red Carrot provides flexible work hours, paid time off and 11 federal holidays.

More about us at Red Carrot:

Red Carrot is both a trusted and award-winning agency with extensive experience providing clients with innovative solutions. We create inspiring team stories, conduct actionable research, and excel at recruiting and managing team talent. Our track record for organizing and hosting memorable conferences and events indeed speaks for itself.

Learn even more at:

About Us

Red Carrot is an award-winning, woman-owned small business that is growing rapidly in the federal government space. Our team is fueled by passion, backed by intelligence, and built on expertise. From our inception, we have leveraged industrial engineering principles and data analytics to craft highly efficient solutions for clients complex needs. As we have grown, we remain focused on research-centric, data-informed, and audience-oriented, while expanding our range of expert capabilities.

Headquartered in Miami, Florida, we have a strong and continually growing presence in Washington, D.C., as well as team members and clients all over the country. We understand the importance of overcoming geographic limitations to provide the best, all-encompassing service to our clients. Red Carrot builds client capacity by implementing Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions on behalf of our clients.

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