Join one of the fastest-growing companies in San Diego as a Content Marketing Specialist to further expand our market and customer base and revolutionize the event industry. This is an exciting opportunity to find new ways to connect with our audience, introduce new product features, expand our audience base, and increase traffic to our website.

Whova is a fast-growing company with brand-name customers, including US-Bank, Stanford, L’Oreal, Hilton, LEGO, Vetafore, NASA, IKEA, TEDx, etc. We are proud to receive the San Diego Business Journal’s Best Places to Work in San Diego award, 5 years in a row. We also won the Fastest Growing Private Companies award for 3 years. More recently, we won Event Technology Awards’ Best Product Team Award , and Global Top Rated Product . Currently, we are named as G2’S Global Top 50 Best Software for 2023.

Target Experience:

• 2 years of experience in writing long form contents like blogs, e-books, brochures, etc. (not social media or email marketing)

Major responsibilities:

• Develop content which reflects our brand and mission, drive key impact goals, while focusing on the issues that people care about.
• Build our content marketing engine from the ground up, from strategy to execution to measurement. Plan, conceptualize, and execute content across channels, including SEM, SEO, email, video, articles, issue landing pages, etc.
• Develop the content strategy and information architecture that evolves our product experience to drive acquisition, engagement, and retention.
• Make sense of complexity—determine hierarchies of information and content flow partnering with design using site mapping, content hierarchy in wireframes and prototyping for websites, marketing landing pages, blogs, and more.
• Build brand voice, clear narratives, and drive influence across the whova.com experience to ensure we are delivering customer value and comprehension.

The most important skills and capabilities for the role are:

• You can write copy that inspires and guides customers into action, including positioning and copy for new features, transactional experiences, and microcopy.
• You can design and execute, test and iterate on campaigns to drive awareness, consideration & engagement, across marketing channels (landing pages, ad campaigns, in-product).
• You have experience naming or labeling areas of an experience, including new features and site navigation.
• You have outstanding communication skills and can clearly articulate your rationale for content or copy recommendations.
• You can partner with performance marketers on outbound marketing and advertising strategies and programs to drive consumer awareness, adoption and long term engagement.
• You are curious and continuously learning about how to engage customers and speak to their pain points.
• You bring order and sense to complexity. You love developing hierarchies of information and developing simple content flows.
• You are comfortable in a fast moving environment. You can juggle multiple priorities and navigate between strategic work and detailed execution.
• You have a growth mindset and a positive, action-oriented approach to work.

What You Will Gain

• $45K - $65K annual salary with benefit, based on experiences in writing long form marketing content (blogs, e-books, brochures, video scripts, etc) for B2B SaaS products.
• 18 days paid time off / paid sick leave
• Health benefits package
• Fast-growing career potential in a fast-growing software company
• Fun, upbeat, and collaborative working environment
• Two company-provided lunches each week
• Working from home every Friday

Interested? Great! Here's what you should know:

It is extremely rare for a candidate to have 100% of the qualifications listed for any open position. If you feel that you could be a good fit for this role but are missing some skills/experience listed above, please apply anyway!

This is a full-time role, and we do strongly prefer folks living in San Diego

How to Apply?

Send your resume and portfolio (long form contents such as blogs, articles, ebooks, etc rather than newsletters / social media posts) to marketing-jobs@whova.com , we’ll be in touch with you soon.