Description

Job Summary:

The primary responsibility of the Marketing Director is to develop and manage the overall marketing strategy for multiple business segments. This position is a company-wide resource, not dedicated to one division or project. Responsibilities will include, but are not limited to, brand development, brand management, marketing strategy, and partner collaboration for numerous residential real estate, commercial real estate and hospitality projects. Candidate will manage marketing team members (internal and external) to support the mission and goals of company, including corporate and sub-brands. This position will also provide marketing leadership for other special projects as needed. 

Company Vision & Values

Our team at St. Joe is made up of servant-hearted leaders who are passionate about hospitality and relentless in our pursuit of excellence. We value integrity and uphold our company’s standards in providing Southern hospitality at its finest. We believe that excellence is in the details, so we strive to enrich each guest experience by getting things right from the very first time.

Benefits Available

• Full time team members are eligible for benefits after 30 days of employment. These Florida Blue benefits include a traditional PPO plan with co-payments, a high deductible PPO plan with a Health Savings Account (H.S.A.), or an HMO (Health Managed Organization). If you select the plan with the H.S.A, the company contributes to your account (prorated based on start date). 
• There are two dental plans through MetLife; one with traditional coverage and one with orthodontic coverage.
• Our vision plan is available through EyeMed.
• St. Joe covers the cost of the short-term disability insurance, so you are always covered in the event of an unexpected illness.
• We cover a percentage of the cost for your long-term disability insurance. We want you to not have financial stress if life throws you a curve.
•  We know that you do not want to work for the rest of your life and St. Joe is committed to helping you achieve that goal. Our 401K plan is managed through Vanguard and is a safe harbor plan which holds a guarantee of our commitment to matching your contributions. We match 100% of your first 3% of your earnings and 50% of your next 2%. 

Primary Responsibilities:

General Marketing

• Brand management
• Consumer and B2B marketing across multiple business segments
• Experiential & event marketing
• Interactive & social media marketing
• Traditional and digital media buying and monitoring
• Market, consumer and competitor research / analysis to support business goals
• Website development and management

Primary Segments & Revenue Streams

• Residential sales - to include finished lots and/or homes
• Commercial sales and leasing
• Club & Resorts

Strategy Development

• Prepare overall marketing strategy with key stakeholders
• Develop programs with objectives and measures that support business strategy
• Analyze market trends, recommend changes and provide advice related to strategy
• Manage overall marketing budget for multiple segments and projects
• Work with internal teams, third party sellers and joint venture partners to find mutually beneficial cross-promotion opportunities

Essential Functions:

1. Working with key stakeholders, develop and execute strategic marketing plan and initiatives company-wide, that will support multiple business segments to include but not limited to, residential, commercial sales, commercial leasing, retail, private club, resorts, hotels etc.

2. Develop, guard and enhance St. Joe’s corporate brand (including brand strategy, design, and direction including creative, copy, logo, usage) as well as ensure strategic alignment between corporate and sub-brands such as Watersound Club, Watersound Town Center, Watersound Origins, etc. 

3. Oversee and act as approver for all sub-brands and how they relate / tie into parent company brand.

4. Responsible for strategy of web presence, social media, design and development including mobile, apps and content.

5. Responsible for database marketing including CRM, email strategy and execution.

6. Oversee search engine marketing (PPC, remarketing, display etc.) and search engine optimization including on-page and off-page SEO through third party vendor.

7. Oversee social marketing optimization including paid marketing on social channels.

8. Build marketing budgets across all segments to ensure maximum results as well as management and direction of contracts and vendors. 

9. Oversee the organization and production of collateral and business support materials for corporate, project and sales needs, to include printed collateral, video production, photography, website development and content.

10. Working closely with sales teams to continue to improve and further develop a qualified database of existing and potential contacts across multiple business segments. 

11. Oversee preparations for onsite and offsite events and sponsorships. 

12. Conduct marketing research, development and analysis.

13. Ensure effective communication among team and alignment of responsibilities with business goals.

14. Build and manage strong marketing team to support and lead marketing efforts for all business segments. 

Physical Demands:

• Ability to operate normal office equipment.
• Extensive use of computer.
• Ability to operate a motor vehicle.
• Ability to travel.
• Ability to sit for extended periods of time (up to 6 hours).
• Ability to lift up to 15 lbs.

Working Conditions:

•  Normal office environment, with occasional travel to other office locations.

The above statements are intended to describe the general nature and level of work being performed and are not an exclusive list of all duties and responsibilities. The St. Joe Company reserves the right to amend and change responsibilities to meet business and organizational needs.

Requirements

Education and Experience:

• Bachelor's Degree in marketing, communications or a related field preferred, may substitute experience.
• 10 years of marketing related experience with a track record of success and increasing responsibility preferred.

 Knowledge, Skills, and Abilities:

• Excellent communication skills to include oral, written and public speaking are required, as is the ability to establish priorities and manage multiple tasks.
• Disciplined and reliable knowledge of marketing strategy, budgetary and financial administration, and reporting skills are important as well as strategic and creative capabilities.
• The ability to work in a team-oriented environment and develop consensus to effectively motivate timely action and excellent outcomes within finite time and financial parameters will be the measures of success for the appropriate candidate.
• Knowledge of Microsoft applications (Word, Excel, Outlook, PowerPoint, Access), commonly used email marketing platforms, social media and Adobe products are a necessity.