Job Summary:
The Stratascale Content Marketing Manager is a creative marketing professional who will oversee the development and distribution of content that engages and delights key stakeholders. They will take ownership over day-to-day content production for brand and demand generation activities including copywriting and editing. The ideal candidate has experience working with B2B technology organizations and is well-versed in inbound marketing strategies. They are a storyteller at heart and are energized by the idea of growing the Stratascale’s brand.
 
This position will report to Charlotte, NC on a hybrid work schedule as determined by Stratascale management.
About Us:
Stratascale, an SHI company, brings together the benefits of 31 years' experience delivering the very best technologies with a fresh consultative approach to designing, delivering and supporting the technology our customers need to transform their business. We call it Digital Agility.
 To learn more about Stratascale visit our website:
Responsibilities:
Includes, but not limited to:
Leads the development of Stratascale’s content marketing strategy in partnership with the Sr. Director of Marketing
Collaborates with subject matter experts and marketing team members to product high quality content aligned to the Stratascale buyer’s journey
Oversees all content planning initiatives and manages day to day content production:Social media copywriting
Website content management
Email messaging development
Sales and marketing collateral creation including eBooks, white paper, one pagers, win wires, and case studies
Partners with creative team to develop briefs for video, graphics, and other design assets
Acts as quality control for Stratascale content:Edit, proofreads, and improves company content using AP Style as a guide
Ensures consistency in brand voice and writing style
Conducts routine content audits and oversees organizational standards for content management and maintenance
Identifies opportunities to enhance content through the addition of graphics, video elements, etc.
Continuously measures and improves content performance
Optimizes digital content based on SEO best practices and Google Analytics data
Reports on the impact of content initiatives including influence on audience growth, client acquisition, and conversions
Stays up to date on latest industry trends and client challenges to build compelling content across multiple mediums and distribution channels
Provides support to communications team on press releases, internal newsletters, media placements, etc.
Assist with the development and implementation of marketing strategies for Stratascale and other duties as assigned by the Sr. Director of Marketing and executive leadership
Qualifications:
Bachelor’s degree in communications, journalism, marketing, or related field
5-7 years of experience in content-focused marketing roles (e.g., marketing specialist, content coordinator, copywriter)
Excellent communication and writing skills with demonstrated knowledge of AP Style
Experience in the IT industry and / or B2B professional services
Editorial mindset with an ability to predict audience preferences
Hands on experience with SEO and an understanding of web publishing requirements
Expertise in social media platforms
Strong project management skills
Required Skills:
Exceptional oral and written communication skills with the ability to communicate complex subject matter
Meticulous attention to detail
Creativity and the ability to develop original content
Ability to define content strategies and align them to overarching business goals
High degree of proficiency in Microsoft 365 and the Adobe Creative Cloud Suite
Hands on experience with WordPress or a similar Content Management System
Proficiency with Google Analytics and social media reporting toolsets
Ability to learn fast, absorb knowledge, and apply newly learned information
Demonstrated experience generating content and collaborating on graphic design
Ability to create compelling and exciting messages that help Stratascale differentiate from our competitors
Ability to contribute to the design of effective, high-quality visuals
Ability to work effectively within all levels of an organization, both internally and externally
Ability to take ownership of assigned workload/projects and follow through to completion
Passion for marketing, communications, and process efficiency
Preferred Skills:
Experience leveraging a marketing automation tool (e.g. HubSpot, Marketo, MailChimp) to build and manage email communications
Content marketing certification from source like HubSpot, Adobe, Marketo, etc.
Understanding of how to leverage Generative AI tools as a force multiplier for content creation
Unique Requirements:
Writing samples will be required during the interview process
Additional Information:
The estimated annual pay range for this position is $60,000 - $100,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending. 
Equal Employment Opportunity – M/F/Disability/Protected Veteran Status 
Compensation Structure:
Base Plus Bonus
Approved Min (Total Target Comp):
USD $60,000.00/Yr.
Approved Max (Total Target Comp):
USD $(phone number removed)/Yr.