Position Summary:
The Digital Marketing Manager is responsible for orchestrating all digital marketing efforts, encompassing everything from strategic planning to hands-on execution. This individual will create comprehensive digital marketing strategies, tailor content to engage our target audience, and optimize website performance for improved search engine rankings. Paid advertising campaigns and email marketing initiatives fall under this purview, as do social media management and effective budget allocation. This role is heavily data-driven, with a focus on analyzing key performance indicators (KPIs) to gauge campaign effectiveness and refine strategies accordingly.
This person will report on campaign performance to sales and senior management, ensuring that digital marketing aligns with broader business objectives. Overall, their role is pivotal in harnessing digital channels to drive brand visibility, customer engagement, and conversions, making data-backed decisions to deliver measurable results that drive revenue growth.
Responsibilities:

• Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive lead generation through social media and online advertising platforms.
• Develop and implement digital marketing strategies to drive website traffic, increase brand awareness, and generate qualified leads.
• Conduct market and competitive research and identify target audiences to ensure an appropriate marketing approach.
• Create, launch and measure marketing automation campaigns to nurture a prospects journey in the marketing funnel.
• Improve efficiency and drive profitability growth through paid media campaigns across multiple platforms, including Google Ads and LinkedIn Ads Manager.
• Utilize data and KPIs to guide decision-making and continuously optimize marketing initiatives.
• Spearhead the creation of multi-channel campaigns, including SEO/SEM, email marketing, social media, and content marketing.
• Stay abreast of industry trends and emerging technologies, ensuring our strategies remain at the forefront.

Qualifications:

• A bachelor's degree in Communications, Marketing or a related field.
• Portfolio of previous marketing projects.
• 5 years of experience in the digital marketing industry preferably within the HR, insurance industry.
• Excellent knowledge of digital marketing software, such as HubSpot.
• Detailed understanding of social media networks and media marketing methods.
• Inclusive and collaborative - driving teamwork and cross-team alignment.
• Ability to work in an abstract, cross-organizational boundary and cross-disciplined manner.
• Excellent communication and negotiation skills.
• Strong analytical and problem-solving skills.
• Proficiency in Outlook, Word, PowerPoint, and Excel.
• Experience with lead attribution, and tracking through the lead lifecycle from inception to close.

Compensation and Perks:

• Base salary range is around $100,000-$115,000, negotiable and commensurate with experience.
• Opportunity for performance based bonus.
• Generous employee benefits package including major medical, dental, vision, LTD and more.
• 401k with company match.
• Growth and development opportunities.
• Vacation, holiday, floating holiday and volunteer time off.

Company Overview: Since 1997, AlphaStaff has delivered HR outsourcing solutions to thousands of small and medium-sized businesses across the country, as well as some large organizations. AlphaStaff is majority-owned by its management team, giving it the freedom to invest in its employees and client relationships to drive long-term value. With a dynamic and adaptable approach, we are constantly finding the best solutions to meet our clients' needs. We help our clients improve talent management, compliance, employee benefits, and HR technology by creating tailored solutions. Our experienced leadership team is comprised of thought leaders in the human capital management and insurance sectors. We are constantly looking for "athletes" - driven and passionate individuals, to join our dynamic team. Our company culture emphasizes diversity and a collaborative environment where everyone's opinion is valued. As one team, we have one mission: to create Raving Fans with every interaction as we help our clients solve day-to-day human capital challenges better, faster, smarter.
AlphaStaff, Inc. is an equal employment opportunity employer and does not discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), past or present military service, disability, genetic information, or any other basis protected by applicable federal, state, or local laws. AlphaStaff, Inc. also prohibits harassment of applicants or employees based on any of these protected categories. To help ensure a safe, healthy, and productive work environment for our employees and others, to protect company property, and to ensure efficient operations, AlphaStaff, Inc. has adopted a policy of maintaining a workplace free of drugs and alcohol. Employees and applicants may be requested to submit to drug and alcohol testing in accordance with applicable law.
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