INVESTMENT BANKING

Our division works on some of the most complex financial challenges and transactions in the market today. Whether advising on a merger, providing financial solutions for an acquisition, or structuring an initial public offering, we handle projects that help clients at major milestones. We work with corporations, pension funds, financial sponsors, and governments and are team of strong analytical thinkers, who have a passion for producing out-of-the-box ideas.

Role Summary

The Social Media Associate will be a key member of the IBD Global Marketing team, and will work closely with the firmwide Global Marketing group.

This individual will help craft and execute digital playbooks for the investment banking division overall as well as play a key role in managing the executive social presence for certain senior bankers. IBDs social strategy will be primarily focused on LinkedIn, but this individual should have a strong understanding of all major social platforms, with the goal of translating key messaging pillars, passion and personality into a cohesive social media strategy. They will also manage content and editorial calendars for executives and ensure a clear and deliberate cadence of communication.

This role requires the ability to see the big picture while also keeping a close eye on the details. This individual will work in close collaboration with Goldman Sachs social media center of excellence, and liaise with multiple senior stakeholders globally to assist in managing communication flows among internal teams, external agencies, and social platform partners.

Key Responsibilities:

Social Media Management

Assist with the conception, creation and execution of social media posts, including long-form articles for LinkedIn, Twitter, and Instagram posts

Create content, such as capturing images and videos, and crafting copy utilizing relevant hashtags and handles to pair with the respective posts and platforms

Partner with internal teams and external partners (social platforms, agencies, etc.) on content distribution strategy, optimization, and reporting

Determine the appropriate moments to engage with audiences with a keen awareness of the current cultural landscape

Ability to craft compelling copy options that meet various messaging needs

Ability to confidently interact with senior leadership and provide timely feedback/advice

Support day-to-day social media efforts, including real-time social media requests from key internal stakeholders across the Investment Banking Division and the firm as a whole

Fact-check, proofread and gain the needed approvals for real-time social media requests

Strategize on content pipelines and create, curate and maintain content calendars

Create, edit and manage content including photo, video and copy for executives

Manage any necessary translation work

Listening & Reporting

Utilize social platform analytics, and listening tools like Sprinklr and Brandwatch to generate insights

Partner with our team, agencies and vendors to help translate social media data into actionable reports that shape ongoing strategy and lead to optimization

Required Qualifications

Minimum of 4 years of work experience managing social media for brands or publishers

Undergraduate degree in liberal arts or communications, marketing, advertising, public relations, media studies, business and/or related fields

Self-starter with a passion for excellence and creativity

Sophisticated editorial judgment, copywriting skills and attention to detail

Savvy user of essential social media platforms (LinkedIn, Twitter, Facebook, YouTube, Instagram)

Familiarity with all forms of social content, video capabilities, ad units, social audio, etc.

Creative mindset, intellectually curious and interested in illuminating the firms thinking in accessible, clever ways

Passion for and experience with managing social media presences and an interest in the latest digital trends

Proactive, team player with strong interpersonal skills

Excellent project management and organizational skills

Ability to manage multiple priorities and thrive in a dynamic fast-paced environment

Preferred Qualifications

Proficient in social media publishing tools

Experience using social media listening tools a plus

Experience leading live audio or video executions on social such as Facebook Live, Twitter Live, Clubhouse, Twitter Spaces and YouTube LiveWorking

Experience in a regulated industry, working closely with Legal & Compliance partners

Understanding of Photoshop, Illustrator, InDesign and other graphic design services and/or experience in video production is a plus

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world. We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers. Were committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

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