Job Description
The Digital Media Specialist will support the planning, execution, and monitoring of all digital media (paid and organic) to drive qualified leads for Tenet's hospitals, physician practices, and recruitment marketing.
The primary responsibilities will include driving media mix efficiency through paid search and social while keeping the healthcare consumer journey at the forefront of marketing efforts. Serve as a liaison between home office and individual market team members on adaptations to digital media plans and respond with adjustments in a timely manner. Analyze data for potential optimizations and adaptations to drive additional qualified leads.
Responsibilities:

• Plan, set up, execute, and track paid search and social campaigns utilizing platforms Skai and Sprinklr.
• Collaborate with home office media team and local market directors on campaign optimization.
• Work in collaboration with offshore team to optimize paid search campaigns adjusting bidding, keywords, and other variables to achieve campaign goals and KPI's.
• Collaborate with team to enhance organic social content through boosting.
• Assist in 2x yearly media planning process including building media plans and presentations and making changes based on feedback.
• Assist in monthly reporting and providing insights for improvement to individual markets for paid search and social and organic social.
• Set up and pull GA reports as necessary.
• Ability to understand and follow the strategic direction of the Home Office marketing team and how it flows down to the market level using the most effective channels and tactics for each priority.
• Understand the role of digital media in the overall marketing mix and how it plays with other awareness channels.
• Assist in developing the appropriate digital media strategy and plan based on media brief capitalizing on best industry standard practices.

Requirements:

• Bachelor's degree in Marketing / Digital Marketing or related field.
• 2-3 years of digital media experience.
• Google Adwords certified; Meta certified.
• Experience in Google Ads manager and Meta platforms.
• Experience in other forms of digital media such as digital audio, display, video.
• Strong grasp of the Digital Marketing landscape and how paid search/social plays a pivotal role in the marketing efforts across all channels and platforms.
• Experience planning, implementing, executing, and optimizing paid search and paid social campaigns.
• Excellent project management and organizational skills
• Demonstrated ability to work collaboratively with colleagues across all areas and levels of the company.
• Self-motivated - Outcomes-focused individual who holds herself/himself to a high-performance standard but maintains a sense of proportion and humor.
• Identifies as a strong, timely communicator.

Preferred:

• Paid Search Buying experience for Hospital / Healthcare systems or Healthcare brands.
• Worked for multinational media buying firms or have been part of an in-house digital model.
• Healthcare experience.
• Experience with platforms such as Sprinklr and Skai (Kenshoo).
• Agency background or experience working in an in-house digital media agency model.

Tenet Healthcare complies with federal, state, and/or local laws regarding mandatory vaccination of its workforce. If you are offered this position and must be vaccinated under any applicable law, you will be required to show proof of full vaccination or obtain an approval of a religious or medical exemption prior to your start date. If you receive an exemption from the vaccination requirement, you will be required to submit to regular testing in accordance with the law.
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Responsibilities
MAJOR AREAS OF RESPONSIBILITY : Beginning with the most important, briefly state the major duties and responsibilities of this job, percent of total job, frequency of each activity and whether or not it is an essential function. An essential function is a basic, necessary, and a required part of the job. Is this function necessary to fulfill the job duties? Priority
Duties & Areas of Responsibility
(what this person does)
% of Total Job (should = 100%)
Frequency
(daily, weekly, monthly, etc.)

Essential Functions?
(yes/no)
1 Collaborate with key stakeholders to coordinate material/document development for members, potential members, and content for multiple insurance products including Medicaid, Medicare and commercial. Project manages marketing materials to completion. 40% Daily yes 2 Collaborate with website vendors and internal departments to ensure all website content is loaded, updated, revised, and managed so as to meet regulatory requirements. 30% Daily yes 3 Manage member mailings. 5% Monthly yes 4 Collaborate with compliance to ensure materials are loaded appropriately in regulatory systems and follow all compliance requirements. Have an understanding of various insurance mandates, requirements and guidelines. 5% As required yes 5 Assist in measuring and tracking the success of executed marketing projects and initiatives. 10% Daily/Weekly yes 6 Help manage vendor relationships, including printers, translators, mail houses, and promotional item vendors. 5% As required yes 7 Maintain a process to manage PO and invoices to ensure projects are within budget. 5% Daily/Weekly yes SUBORDINATES : Employees supervised by this position Exempt Non-Exempt Total number of employees directly reporting to this position (if any): 0 0 Total number of employees indirectly reporting to this position (if any): 0 0
Qualifications
Minimum education: Associate of Arts degree. Preferred education: Bachelor of Arts/Science degree in marketing, communications or related field.
Minimum experience: Two years' experience in coordinating communications, marketing materials, print production and content development. Preferred experience: Medicaid/Medicare health plan experience.

• Extremely organized and efficient work style
• Attention to detail
• Ability to work under pressure and adhere to deadlines
• Effective communicator and writer
• Strong project management/priority management
• Fluent in Spanish (read and write) is a plus
• Proficiency in Word, PowerPoint, Excel, Adobe Acrobat, Website Content Management Software