About the role:

We are seeking a results-driven, operationally minded Sr. Customer Marketing Manager to scale a best-in-class customer reference program. The customer reference program provides the structure and process necessary to connect our prospects and internal Samsara teams to our customer references at scale. This program is mission-critical to increasing customer advocacy, loyalty, and retention to benefit Samsara’s long-term growth.

This role is open to candidates residing in the US except the San Francisco Bay Area (125 mi. radius from 1 De Haro St, San Francisco) and NYC Metro Area (50 mi. radius from 131 W 55th St, New York).

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best. 

Click here to learn about what we value at Samsara. 

In this role, you will: 

• Enable key internal stakeholders with customer story placements: Proactively partner with our Marketing and Communications stakeholders in sourcing customer stories and references for high-priority in-person or digital engagements and campaigns; all the while ensuring a positive customer experience throughout the engagement.
• Empower enterprise sales to win more efficiently: Embed references into our enterprise sales cycle by serving as a strategic partner to the Sales team, understanding their individual needs as well as segment wide processes and trends to serve the right customer references at the right time for both reference calls and RFPs. Drive a positive digital reputation for our brand: Build, maintain, and manage a reputation management program to achieve a positive online presence across review sites and facilitate strategies to maximize its impact while also preventing and repairing online reputation threats.
• Grow the customer advocate base: Build an always on advocate recruitment mechanism that includes enabling Sales and CS partners to continuously nominate customers and opening doors for customers to self select into the program as well as driving targeted ad hoc campaigns to source strategic reference customers that fill business needs based on market trends.
• Engage the customer advocate base at scale: Establish a lifecycle-style approach to engage with advocates beyond one-off reference needs that builds community among advocates and strengthens Samsara’s brand both with our advocates and the industry at large; this may include but is not limited to a clear reference program onboarding process, gamification, rewards, and a customer facing portal.
• Measure program/asset effectiveness: Analyze the ongoing performance of the program to improve reference efficacy, drive program adoption and impact, and streamline team efforts; proactively seek feedback from internal stakeholders to continuously optimize the program and align to business needs and priorities.
• Be a Culture Champion: Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 5 years of experience in program/project management within the marketing field with a focus on customer marketing, advocacy, or loyalty.
• A passion for serving and working with customers and experience working in a fast-paced environment.
• Outstanding project management and organizational skills with an ability to prioritize amidst many moving pieces.
• Strong interpersonal skills to help nurture customer relationships and work with cross-functional teams.
• Excellent written and verbal communication skills.
• Analytical chops to measure the effectiveness of the Customer Reference program
• Attention to detail and a commitment to exceptional work are part of your personal philosophy.
• Bachelor's degree or equivalent experience is required.

An ideal candidate also has:

• Experience with customer facing advocacy tools.