Job Overview:

Aveda Arts & Sciences Institutes are looking for a Marketing Coordinator- Design Focus- Remote in New Orleans, LA.

Job Description:

Creating visually appealing materials to supporting campaign execution, while also assisting in strategic planning and analysis to drive marketing success.

* Taking art direction to create and design assets and materials

* Create &edit marketing materials

* Content Creation

Tasks Include:

Graphic Design Contributor

* Create visually appealing marketing materials with the guidance of Senior Creative, such as brochures, flyers, posters, banners, social media graphics, and digital ads using graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) Canva, and Office Suite (Powerpoint)

* Create compelling design elements for websites, email marketing, customer-facing marketing assets, internal communications and presentations.

* Brand Management: Help maintain brand consistency across all marketing materials for every business unit and channel, ensuring adherence to brand guidelines and standards in design and messaging.

Content Strategist & Campaign Coordinator

* Develop content for marketing materials, including website copy, social media posts, email newsletters, and blog articles, collaborating with the marketing team to ensure consistency in messaging and branding.

* Oversee the editorial calendar and manage the flow of engaging content (written and visual) across all digital platforms.

* Support customer acquisition, engagement, and retention, by assisting with content planning and executing marketing campaigns across various channels, especially email, web, and social.

* Offer collaborative support and ideas to Community Managers and help with Canva design for social campaigns driven across Meta, Tiktok, and Youtube.

* Assist in planning and executing visuals for marketing events, by designing promotional materials, booth graphics, signage, and presentations.

* Assist in managing marketing projects from inception to completion, including setting timelines and coordinating resources to ensure successful execution.

Digital Experience Champion

* Email Marketing: Design and create visually engaging email campaigns, including templates, graphics, and layout, and assist in managing email lists and scheduling campaigns. Partner with the team to develop and optimize email funnels, leveraging segmentation and automation to nurture leads and drive conversions.

* Website Management: Update website content and graphics, create landing pages for campaigns, and ensure website design is visually appealing and user-friendly.

Market & Trend Savvy

* Stay up-to-date on industry trends (beauty and digital marketing) and competitor activity to inform marketing strategies.

Team Player & Collaborator

* Work closely with the Neill team (and beyond!) to ensure all marketing efforts are aligned and effective.

* Attend photo shoots and education events to assist in marketing needs in fast paced creative environments.

* Collaborate with other departments (sales, education, customer care) to ensure marketing efforts are aligned with overall company goals.

* Develop and implement systems and workflows to streamline marketing processes.

* Coordinate with marketing team to effectively align project goals and timelines.

* Continuous Learning and Development. Stay updated on industry trends, best practices, and emerging technologies in graphic design and marketing, and continuously improve skills through training and professional development opportunities.