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As part of the Vital Marketing Team for Tenet Health, the Manager, CRM & Marketing Automation (MA) is responsible for the development and implementation of a digital-first customer relationship marketing strategy across multiple platforms including email and marketing automation systems, SMS/notifications, CDP, and CRM. Works with the Marketing Technology team on analytics, testing and predictive modeling functions ensuring the CRM tool and digital programs are operating effectively and efficiently to generate the desired marketing ROI. Experience with CRM and MA tools essential (Microsoft D365 is required and Marketo experience is preferred). Effectively manages vendors and other partner agencies to scope, develop and implement CRM & digital marketing programs and tools. Analyzes campaign outcomes, draws insights, and presents results clearly to facilitate sound decision making on next steps. The Manager, CRM & Marketing Automation (MA) will lead and manage a team of 4 CRM & Marketing Automation (MA) specialists across the home office and the Global Business Center in Manila. The Manager works well with cross-functional teams and can influence his/her strategic vision for the entire marketing team.
Essential Duties and Responsibilities:
Administration and Team Management:
· Manage vendors and/or junior team members as needed.
· Lead a team of CRM and MA specialists.
· Maintain ticket management and status reporting system efficiently.
Requirements:
· Bachelor’s Degree, ideally in Digital Marketing or related.
· 5-7 years of related and progressive marketing experience. Preferably in both acquisition and retention marketing, marketing campaign execution, including segmentation and building nurture campaigns within a marketing automation and CRM system.
· Demonstrated competency with CRM and marketing automation systems (knowledge and experience with D365 is required and Salesforce is a plus).
· 3 years of experience in a digital marketing leadership role.
· Knowledge of best practices for email and landing page design.
· Attentive to details; experienced at using analytics and data for decision making.
· Knowledge of health care rules/regulations pertaining to advertising/marketing is desirable.
Knowledge, Skills, Abilities:
Personal Attributes:
· Authentic- Has deep integrity and holds personal and professional values consistent with Tenet’s mission, vision, and values.
· Self-motivated- Outcome-focused individual who holds themselves to a high-performance standard but maintains a sense of proportion and humor.
· Visionary- A forward-thinking change agent who takes a long-term view of external industry forces and implications. Is capable of transformative leadership.
· Creative - Ability to think strategically while possessing the creative skills to lead innovation.
· Detail-oriented - Strong attention to detail in grammar, design, development, and strategic approach.
Tenet Healthcare complies with federal, state, and/or local laws regarding mandatory vaccination of its workforce. If you are offered this position and must be vaccinated under any applicable law, you will be required to show proof of full vaccination or obtain an approval of a religious or medical exemption prior to your start date. If you receive an exemption from the vaccination requirement, you will be required to submit to regular testing in accordance with the law.
Security Clearance Required: No
Visa Candidate Considered: No
Full-time
Benefits - Full
Relocation Assistance Available - No
Commission Compensation - No
Bonus Eligible - Yes
Overtime Eligible - No
Interview Travel Reimbursed - No
CANDIDATE DETAILS
5 to 7 years experience
Seniority Level - Mid-Senior
Management Experience Required - Yes
Minimum Education - Bachelor's Degree
Willingness to Travel - Never
IDEAL CANDIDATE
Knowledge and experience with Microsoft Dynamics (D365) is required. Marketo and Salesforce is a plus.
Full Time
$87k-114k (estimate)
05/07/2024
05/20/2024
executivestaffingllc.com
San Antonio, TX
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