This position can be located in Ocala, FL or Miami, FL.We are a collective of passionate and energetic cultivators and retailers working toward a singular mission: to grow clean and potent cannabis. For over a decade, we have strived to change the way people think about the industry. It's more than just what we do - it's who we are. From humble backyard beginnings to state-of-the-art grow facilities, we're always searching for ways to perfect the process and take us to new heights. Sharing our successes, challenges, and experiences with our community, we're proud to inspire and educate the next generation of cannabis enthusiasts.We are in search of an
E-Commerce Marketing Manager
to add to our growing team! A successful E-Commerce Marketing Manager will lead and drive results in a fast-paced business. They will be responsible for overseeing the omnichannel presence, including the website and in-store marketing. The E-Commerce Marketing Manager will be a strategic and analytical thinker to drive online traffic results. They will be highly detail oriented, have strong customer service knowledge, and will be a creative thinker consistently curating new ideas.Requirements & Responsibilities:Conceptualize and develop a results-driven ecommerce strategy for customer retention, abandoned cart rates, conversion rates, website engagement, and email campaigns.Plan and execute effective ecommerce marketing campaigns to increase online consumer behavior and sales, and in turn, drive increased traffic to stores.Develop an email campaign cadence to include weekly launch emails, weekly promotion emails, and consumer segmented emails.Review email campaigns weekly for effectiveness, including open rates and click-through rates; determine areas of opportunity for future campaigns.Develop and implement best practices for SEO; including tools for keyword searches, website ranking, implementing backlinks, competitor analysis, and site audits.Collaborate with cross-functional departments to develop an ecommerce dashboard reflective of email campaigns and subscriber base, website traffic and engagement, Google analytics and reporting.Partner with the Cultivation, Retail, and Community Outreach departments for new product launches, online product content, and consumer education.Partner with the Creative Content Manager to meet timelines, determine creative concepts, review design elements and copy, and complete website administration.Partner with website development contractor for site maintenance and troubleshooting, continued improvement projects, and weekly ecommerce dashboard reviews.Create and distribute project plans for marketing avenues online and in stores; including industry holidays, grand openings, patient celebrations and education, and new product launches.Support plans with Community and Retail partners to expand brand awareness through increased omnichannel presence; including but not limited to social platforms, community events, local publications and marketing, and loyalty programs.Preserve the integrity of the brand image and consistency of voice across multiple channels to ensure the brand stays top of mind.Maintain agility in a dynamic and fast-paced environment to react to business needs; reprioritizes tasks quickly and effectively.Self-starter, works well independently, manages multiple projects at once.Excellent interpersonal and communication skills, and is adept at building relationships with different stakeholders.Preferred QualificationsMinimum of 3-5 years' experience in a progressive e-commerce marketing role in a retail goods, cannabis, or similar environment.
Proficiency in e-commerce frameworks: WordPress, Adobe Creative Suite, Klayvio or similar email platform, Google My Business, Google Analytics.
Ability to create and produce analytical and infographic reporting as required by Leadership
Knowledge of regulated requirements and/or industries, and willingness to work within them.
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.Physical and Mental Demands:While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and position oneself, and communicate with other. The employee must occasionally move packages weighing up to 20 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus. The mental and physical requirements described here represent those that must be met by an individual, with or without reasonable accommodation, to perform the essential functions of this position successfully.Working Environment:Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here represent those individual encounters while performing the essential functions of this position.EEO Statement:We are proud to be an equal-opportunity employer. We prioritize an environment of inclusion, diversity, and social justice and are committed to securing a better, brighter way forward for our employees, markets, and communities.