Job Overview:

This is a dynamic opportunity to work directly with the owners/operators, two brothers who are rapidly growing Playa Bowls franchisees. We currently have two thriving stores in Sarasota and St. Pete Beach, and we're actively building additional locations with the goal of becoming one of the largest franchisees within the next few years.

We're seeking a highly motivated and creative individual with an exceptional ability to develop and execute winning social media content and strategies. In this key role, you will also lead our overall marketing efforts, including event planning and budget management.

Responsibilities:

• Craft and Manage Compelling Social Media Content: You'll manage, curate, and create engaging content for our social media accounts across various platforms (Instagram, TikTok, Facebook, YouTube, Twitter, etc.) to drive follower growth, engagement, and brand awareness.
• Social Media Command Center: Oversee the day-to-day operations of all social media and digital platforms, including: Maintaining consistent posting schedules across all channels. Promptly and professionally responding to comments, messages, and mentions. Optimizing profiles for maximum impact and ensuring consistent brand presentation. Tracking key performance indicators (KPIs) to measure success. Staying ahead of the curve by identifying and leveraging emerging social media trends.
• Public Relations & Reputation Management: Develop and implement effective PR strategies for all brands and diligently manage and respond to online reviews.
• Marketing & Event Powerhouse: Conceptualize and execute marketing campaigns and events to drive brand awareness and customer acquisition. Develop and manage marketing plans and strategies for each store and brand to maximize revenue. Create, run, and report loyalty campaigns.
• Budget Mangement and Optimization: Manage the allocated marketing and social media budget, optimizing performance for maximum return on investment.
• Catering Customer Acquisition/Retention: Craft and execute a targeted marketing strategy to attract new customers and retain existing customer for our catering business.

About Playa Bowls: Playa Bowls is New Jerseys Original Acai Shop, and our mission is to serve the highest quality, innovative products to support healthier lifestyles and inspire a world of fun, excitement, and togetherness. At Playa Bowls, we live our brand in our actions and in the relationships that we make in our communities. Our focus is to provide a bowl full of deliciousness to every guest, delivered with authenticity and passion for the Playa way. What began as a pair of blenders, a patio table, and a fridge has flourished into a 200-unit operator and franchisor of the leading fast casual restaurant concept.

Requirements:
- Proven work experience as a Marketing/Social Media Manager or similar role

- Bachelors Degree
- Proficient in Adobe, Canva and other design and editing software
- Strong research skills to identify relevant content and industry trends
- Familiarity with Google Analytics and other web analytics tools
- Video editing skills and experience with video editing softwares, for creating engaging multimedia content
- Knowledge of marketing principles and best practices
- Excellent relationship management skills to interact with followers, influencers, customers and brand ambassadors
- Attention to detail for proofreading content before publishing
- Experience using various different types of social media management tools

Join our team and make a real difference! You'll play a vital role in propelling our company's growth by leveraging your marketing and social media expertise. This is your chance to take your skills to the next level, hone your creativity, and contribute to a dynamic and successful team.

Job Type: Full-time

Pay: $50,000.00 per year

Benefits:

• Flexible schedule
• Paid time off

Experience:

• Marketing: 2 years (Preferred)

Ability to Commute:

• St. Petersburg, FL (Required)

Ability to Relocate:

• St. Petersburg, FL: Relocate before starting work (Required)

Work Location: In person