Summary:

Core Accountabilities:

• Have active experience in Direct Response & Performance media
• Build media plans across linear, audio, and/or streaming video where needed
• Implement media plans and strategies across different types of clients and goals
• Manage and maintain linear, audio, and/or streaming video campaigns to ensure goals and pacing are being met (budgetary, TRPs, impressions, CPO/ratio, CPP, CPM, etc.)
• Reallocate spending by station/network/publisher as needed and work closely with Associates, Buyers, Directors, and other Supervisors to proactively manage spending and pacing across media campaigns
• Negotiate and purchase high-quality, profitable buys across linear, audio, and/or streaming video as needed
• Be an expert on the vendors you buy media from, including keeping track of current ratings trends, pricing fluctuations, programming content and changes, demographics of your vendor, available opportunities, makegoods, etc.
• Regularly communicate details about buys, stations clearances/options, marketplace updates, and research with other Supervisors and Directors to help make good buying decisions
• Optimize buying rates with creative media packages, including added value—billboards, bonus media, fire sales, etc.
• Must maintain media buy clearances while meeting client goals; review pre and post logs to estimate clearances on a daily basis
• Resolve discrepancies in a timely manner and complete assignments and/or agreements within deadlines
• Analyze media programs and reports
• Make certain the SVP and Group Director are aware of any and all campaign updates/issues and media buys
• Liaise with other departments to ensure clients’ needs are being met
• Provide good follow-up as it relates to answering questions, emails, and any messages between vendors and other

• Aid in the career development and mentorship of Coordinators, Associates, and Buyers. Oversee personnel as needed.
• Understand traffic & accounting procedures and deadlines
• Understand what other departments do and how the Media Investment department fits into the company as a whole
• Have a basic understanding of MediaMath (CPO, Ratio, CPC, CPP, CPM ROI, etc.) and know how to build a buy and plan media when given goals, such as TRPs, CPP, CPM, impressions, etc.
• Have experience buying national audio, OOH/DOOH, and/or local market across linear and audio—all preferred but not required.
• Work on and/or oversee other miscellaneous projects and reports as needed

Academic/Educational Requirements:

• Bachelor’s degree (B.A.) and 4 years of progressive experience in planning and/or buying media

Required Skills/Experience:

• 4 years of active experience in a media buying role (national DRTV experience preferred)
• Demonstrates solid technical and negotiating skills
• Detail-oriented and accurate with numbers
• Working knowledge of Mediaocean buying software and TechEdge planning software (preferred but not required)
• Proficient at problem-solving and brainstorming for thoughtful solutions
• Demonstrates intermediate proficiency with Excel and other Microsoft Office applications
• Experience in using various media research tools, such as Kantar, Nielsen, Innovid, and SRDS is preferred but not required