5 web production specialist Jobs in boston, ma
Appalachian Mountain Cl is Hiring a Web Analytics Specialist Near Boston, MA
- Campaign Reporting: Measure results and optimize for opens, clicks and conversions to increase online engagement, membership and list growth.
- Performance Improvement: Analyze conversions across digital channels and prepare weekly reports for inter-departmental review.
- Develop reports and dashboards with insights that drive changes in the business
- Provide strategic thought and tactical support on contact acquisition campaigns including A/B split tests, calls-to-action and content recommendations based on conversion reporting.
- Manage outbound email calendar, provide list segmentation based on past behaviors and web site interactions.
- Produce, test, send, and track performance of AMC email campaigns.
- Support marketing automation and content marketing efforts to increase engagement
- Utilize Google Analytics to analyze web site traffic and related activities to support web site and e-communications improvements; present findings regularly to internal stakeholders
- Contribute to the AMC’s ongoing organic search engine optimization (SEO) efforts
- Identify top keywords and traffic drivers in the outdoor activities space and optimize for contact capture
- Produce and distribute monthly executive reports for web traffic, campaign performance, and conversion tracking report.
- 3-5 years experience and knowledge of:
- Campaign performance and ROI analysis
- Relational databases such as mysql, SQL, etc.,
- Advanced Excel skills (DOMO or Tableau is a plus)
- Google Analytics to measure website engagement
- Bachelor’s degree in business, marketing, or engineering with 3-5 years successful digital marketing or data analytics experience in a fast paced, data driven, production environment.
- Ability to think quantitatively and analytically as well as creatively
- Proven experience with closed loop reporting.
- Direct hands-on experience and proficiency with email marketing platforms, CRM, Google Analytics, Google AdWords, WYSIWYG editors, content management systems, Photoshop and Adobe Acrobat.
- Strong knowledge of HTML; hand-coding experience preferred.
- Strong understanding of online marketing trends, current web standards and technologies
- Strong analytical, communication, problem solving, and project management skills.
- Organized and detail oriented with strong commitment to quality and consistency.
- Ability to work both independently and in coordination with a team.
- Ability to coordinate several projects at once, often under deadline pressure.
- Passion for the outdoor recreation, conservation, and education mission of the AMC.
Job Summary
Full Time
$76k-95k (estimate)
05/23/2023
07/12/2024
The job skills required for Web Analytics Specialist include Insight, Photoshop, Problem Solving, Project Management, etc. Having related job skills and expertise will give you an advantage when applying to be a Web Analytics Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Web Analytics Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Web Analytics Specialist positions, which can be used as a reference in future career path planning. As a Web Analytics Specialist, it can be promoted into senior positions as a Web Designer II that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Web Analytics Specialist. You can explore the career advancement for a Web Analytics Specialist below and select your interested title to get hiring information.
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