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About The Marketing Communications & Creative team drives a culture of quality and creative excellence to deliver impactful marketing communications and campaigns across the USCB to colleagues, partners, and customers. To enable creative consistency across all USCB Marketing Communications, the following teams work together as MarComms: Creative Center of Excellence, Brand, Sponsorship, Customer Communications, Sponsorship, Creative Media Group (CMG), and Social Media.
Overall purpose of role
As a B- Account Executive, Creative Center of Excellence, you will own and manage end-to-end marketing creative development for B- partners. You will drive best-in-class creative, consistency across marketing channels, and direct timeline and budget efficiencies. You will serve as the creative development single point of contact for internal and external partners, agencies, and marketing channel leads. A resource in this role will need to be a strategic creative and marketing thinker, adept at stakeholder management and have the ability to manage multiple work streams.
Key Accountabilities
• Developing creative and strategic direction to drive acquisition, existing customer marketing, sponsorships and engagement results to meet co-brand partner and sponsorship business goals
• Collaborating with internal and external business leads, channels, agencies, and senior stakeholders to ensure strategic, world-class marketing creative and communications
• Driving integrated marketing solutions to provide a consistent customer experience through consistent brand and product messaging
• Driving projects end-to-end: developing creative briefs, spearheading kick off meetings, developing projects with agencies, and releasing assets to market
• Evaluating, optimizing, and reporting out on agency outputs and budgets as well as campaign and program performance
• Being responsible for owning the controls and governance for the end-to-end creative development process
Stakeholder Management and Leadership
The role requires daily interaction with program management and executives internally (including Managing Directors and Directors), as well as the partner and creative agencies. In addition, there is significant interaction with a cross-section of internal departments such as Legal, Compliance Disclosure Management, Partnership, Finance, Technology, Marketing, etc. to manage key initiatives and marketing campaign design. Represents the needs and interests of customers and partners.
Decision-making and Problem Solving
A candidate for this position should have experience leading marketing efforts across channels and customer segments, leading multiple simultaneous projects, and extensive understanding of existing marketing programs, in addition to other portfolio programs. This role will work within the organization to facilitate decisions and solve problems, as well as understand roadblocks and work to identify and implement solutions with both internal and external stakeholders, all while driving best-in-class creative work.
Risk and Control Objective
Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise-Wide Risk Management Framework and internal B- Policies and Policy Standards.
Person Specification
• Experience working in a fast-paced environment with solid skills in multi-tasking, prioritization, and problem-solving
• Experience in working with sponsorships and activations
Essential Skills/Basic Qualifications:
• Having an instinctive approach to understanding what makes effective customer communications, augmented by outstanding observational skills
Desirable skills/Preferred Qualifications:
Full Time
$112k-143k (estimate)
06/07/2024
06/23/2024
randstadsourceright.com
BERCHEM-SAINTE-AGATHE, REGION BRUXELLES-CAPITALE
1,000 - 3,000
2001
RACHID SCHMITZ
$5M - $10M
Business Services
The following is the career advancement route for Creative Project Manager positions, which can be used as a reference in future career path planning. As a Creative Project Manager, it can be promoted into senior positions as a Creative Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Creative Project Manager. You can explore the career advancement for a Creative Project Manager below and select your interested title to get hiring information.
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