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Marketing Operations Specialist
Apply
$65k-87k (estimate)
Full Time 5 Days Ago
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NeoPollard Interactive is Hiring a Marketing Operations Specialist Near Lansing, MI

We are NeoPollard Interactive . Digitally born, player-focused, and proudly powering the most profitable iLottery programs in North America through our interactive games, powerful gaming systems, and comprehensive suite of player services.
We are innovative . From inception, innovation has been the core of NPi. As one of the first iLottery platform providers in North America, we laid the groundwork - helping pioneer the introduction and successful launch of some of the first iLottery programs in the U.S. We deliver innovative solutions and cutting-edge technology to our partners with an industry-proven track record of revenue growth.
We are one-of-a-kind . The only Lottery supplier in North America exclusively focused on iLottery. We have one central focus; creating the most intuitive and fun iLottery experiences for players. Our sole focus drives our innovation and success in the iLottery space.
We are industry experts. Serving the largest share of U.S. Lotteries that currently sell online with a track record of powering iLottery success through our state-of-the-art technology, top-performing game content, and innovative and comprehensive iLottery services.
We are NPi. Join us.
WHAT YOU WILL DO
We are looking for a MARKETING OPERATIONS SPECIALIST to join NPi's award winning Ignite Player Marketing team. The Manager Operations Specialist will help to meet business goals by working directly with NPi's Director of Retention Marketing and Director of Acquisition Marketing to improve customer experience. This individual will be responsible for managing key marketing pages and website features. The ability to develop, solve problems, and collaborate with others is critical.
The successful candidate will be able to build web content using existing platforms like WordPress, dotCMS, and creating custom content within our platform.
This position can be hybrid in Lansing, MI or remote in the U.S. or Canada. Preferably in EST.
Development Excellence:
•Develop and maintain landing pages, promotional pages, and customer facing bonuses, ensuring high-quality user experiences.
•Collaborate with design to implement visually appealing and functional features.
Innovation, Problem-Solving and Analysis:
•Contribute to the continuous improvement of operating processes, adopting the latest technologies and best practices.
•Solve complex technical challenges to enhance the overall performance including tracking, page speed, and SEO (Search Engine Optimization).
•Understand marketing key performance indicators like return on investment, click-through, open, bounce, and conversion rates.
•Identify meaningful trends and opportunities from reports.
Collaboration:
•Work closely with designers to implement design mockups and ensure consistent and intuitive user features.
•Collaborate with back-end developers to integrate and develop front-end components seamlessly.
•Collaborating with Analytics teams to ensure accurate tracking of newly generated content.
•Clear and precise communication with agencies and partners.
•Bolster client confidence through knowledge, communication, and exceptional project execution.
•Implementing A/B tests and providing comprehensive performance reports.
•Other job duties as assigned
EXPERIENCE AND REQUIREMENTS
•Three years of digital marketing experience.
•Three or more years working with websites and designers.
•Expertise in HTML, CSS, JavaScript, and related frameworks.
•Experience with WordPress.
•Strong problem-solving skills and attention to detail.
•Experience with responsive design and cross-browser compatibility.
WHY WORK AT NPI?
We hire the best.
We prioritize innovation.
We support and empower our team.
Join us as we continue to shape the future of the iLottery industry by delivering players' favorite games across all channels and driving outstanding returns for good causes. Our team member benefits include...
•Comprehensive Health, Vision, and Dental Insurance
•Life Insurance & AD&D Insurance
•401K Savings Program (With Competitive Corporate Matching for U.S. Employees)
•Paid Vacation and Personal Time
•Parental leave policy that includes 12 weeks for birth, adoption or fostering
•Wellness and Employee Assistance Program (EAP) from Ulliance Life
•Company-Provided Laptop and Cellphone
•Career Development Opportunities including Ongoing Training and Professional Development Courses (Including the NPi Leadership Academy for Emerging Leaders)
•Quarterly Company Performance Bonus Program for All Employees Who Have Completed Six Months of Continuous Service
ABOUT NEOPOLLARD INTERACTIVE
Born in the digital domain, NeoPollard Interactive LLC ("NPi") is an award-winning supplier of best-in-class iLottery solutions to the North American lottery market. Serving the largest share of U.S. lotteries that currently sell online, NPi helped pioneer the successful introduction of iLottery in the U.S. and is North America's proven partner of choice to enable regulated lotteries to design and deploy complex gaming solutions in support of generating incremental revenue for good causes through the online channel. NPi offers cutting-edge technology, a full suite of managed services, and the industry's top-performing game content as part of its innovative and comprehensive approach to partnering for iLottery success. Jointly owned by Pollard Banknote Limited (TSX: PBL) and NeoGames S.A.(Nasdaq: NGMS)-both globally recognized industry leaders-NPi powers the most profitable iLottery programs. Visit us at www.neopollard.com.
Pollard iLottery Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Job Summary

JOB TYPE

Full Time

SALARY

$65k-87k (estimate)

POST DATE

06/14/2024

EXPIRATION DATE

07/03/2024

WEBSITE

neopollard.com

HEADQUARTERS

LANSING, MI

SIZE

50 - 100

FOUNDED

2014

CEO

ALAN GERMAIN

REVENUE

<$5M

INDUSTRY

Gaming

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About NeoPollard Interactive

Born in the digital domain, NeoPollard Interactive LLC (NPi) is an award-winning supplier of best-in-class iLottery solutions to the North American lottery market. Serving the largest share of U.S. lotteries that currently sell online, NPi helped pioneer the successful introduction of iLottery in the U.S. and, is North Americas proven partner of choice to enable regulated lotteries to design and deploy complex gaming solutions in support of generating incremental revenue for good causes through the online channel. NPi offers cutting-edge technology, the Power Suite of comprehensive iLottery se ... rvices, and the industrys top performing game content, as part of its innovative and comprehensive approach to partnering for iLottery success. Jointly owned by Pollard Banknote Limited (TSX: PBL) and NeoGames S.A.(Nasdaq: NGMS)both globally recognized industry leadersNPi powers the most profitable iLottery programs. More
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If you are interested in becoming a Marketing Operations Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Operations Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Operations Specialist jobs

Marketing ops professionals often possess technical and analytical backgrounds — financial analysts, project directors, data scientists, market researchers, analytics developers, certified data analysts.

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Set KPIs for achievements (not just results).

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Achieve professional certifications.

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Step 3: View the best colleges and universities for Marketing Operations Specialist.

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