Social Media & Influencer Marketing Manager

Request ID: 8642-1 , Client: GAP
Duration: 6 Months with scope of extension
Gap's Work Location: 2 Folsom (177)
Job Title: Marketing - Marketing Manager
About This Team
At Athleta, our mission is to empower women and girls to build confidence, strength and wellbeing through movement. This is the #PowerOfShe.
About the Role
Athleta’s social channels and presence are the window into the brand, where we foster community, build brand equity, and drive consumer engagement.
To continue to grow, accelerate and scale our social channels and footprint we’re looking for Social Media & Influencer Marketing Manager (Contractor) to join the team and support with social media and influencer marketing. You’ll support content and channel management and day-to-day influencer programming including executing day-to-day programs across paid, seeding and brand experiences, identifying and scaling relationships and outreach, and overall contributing to driving broader awareness for the brand via meaningful content and influencer relationships.
What You’ll Do
· Support social media management and content, including creating and delivering briefs and supporting calendar management
· Support social-first content ideation in partnership with Creative and cross-functional partners
· Manage influencer programming across paid partnerships, organic seeding and gifting, and experiences
· Run day-to-day point with agency partners, briefing, oversee content approvals and reporting
· Research and engage new influencer relationships and retain existing relationships
· Manage overall influencer list and build sub-lists for campaigns, initiatives and events
· Build influencer lookbooks and outfitting, place product orders
· Manage influencer reporting and analytics, manage and leverage influencer marketing tools including Tribe Dynamics / Creator IQ
· Make influencer content recommendations and traffic assets for use across brand marketing channels
· Engage and host influencers locally at HQ and in the SF Bay Area as applicable
· Remain up-to-date on trending content, conversations, news, cultural events and emerging social formats.
Who You Are:
· Minimum 5 years of marketing experience with brand/agency-side in social media marketing/management and influencer marketing, engaging with an audience, deep partnership with editorial and creative partners.
· In depth knowledge and understanding of all social media platforms—including concepting, briefing and optimizing content accordingly with an innate understanding the nuances of each platform.
· Experience working with / managing agencies and internal partners
· Mastery of the influencer landscape and in-depth knowledge of top and emerging influencers in our space, ability to make swift and strategic recommendations
· Has the ability to thrive in a fast-paced environment, comfortable adapting to the changing needs of the business / social trends
· Solid analytical skills to report on key metrics and efficacy across social platforms and influencer efforts with ability to synthesize information and turn insights into actions
· Creative thinker with an innate visual aesthetic that thrives in a dynamic, collaborative & fast paced environment
· Effective time and project management skills with commitment to timelines, accuracy & professionalism
· A strong cross-functional partner known for being a team player – easy to work with, positive, motivating, and incredibly collaborative
· An understanding that social media never sleeps: you may occasionally be working after work hours, particularly during real-time cultural moments, events and crisis situations