Company Overview. Lash Op Co, LLC dba Performance Beauty Group (PBG) is a Private Equity owned holding company that invests in cosmetic brands with a focus on eye and color cosmetics. PBG invests in these brands to facilitate their growth in the Direct to Consumer (DTC), Retail and Distributor channels both in the domestic and international markets. As part of that strategy PBG is building out the cross-departmental functions of the organization ...
