Description

The Marketing Coordinator is responsible for marketing products by developing and implementing marketing and advertising campaigns; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports. The Marketing Coordinator will work to assist our sales team in their support of customers, implementing tactical initiatives as outlined in the annual marketing plans and inside sales tasks.

This position will report to the Director of Marketing and is best suited for someone with 2-5 years of experience.

Requirements

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
• Data reporting for marketing campaigns including mailings, social media and digital campaigns.
• Supports sales staff by providing marketing support, account analyses, relaying customer services requests.
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
• Updates job knowledge by participating in educational opportunities; reading trade publications.
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Assist Director of Marketing in the execution of divisional marketing plans, specifically in the areas of: print and email marketing, social media, and brand development
• Actively participate in group collaboration for new initiatives
• Plan and coordinate all logistics associated with trade shows, conferences and sponsored events
• Assist in the development of creative briefs and execution of creative deliverables
• Prepares materials for sales presentations, conferences, events, etc.
• Obtains quotes and liaises with vendors for various marketing projects
• Content development for social media, marketing campaigns, etc.
• Assist in the maintenance of website content
• Manage the media buying process for the department's advertising plan
• Prepare regular progress reports and status updates for assigned tasks & initiatives
• Lead and assist with special projects as required
• Support Director of Marketing with other projects as assigned

EDUCATION and/or EXPERIENCE:

• BS/BA in Marketing or related degree
• 2-5 years of experience in business analyst or marketing analyst capacity

SKILLS:

• Proficiency with MS Office (Word, Publisher, Access, PowerPoint, Excel) including Pivot Tables
• Familiarity with Business Intelligence reporting systems and CRM or related systems
• Proficiency with Adobe Creative Cloud and.or other design software
• Knowledge of Salesforce and Marketing Cloud
• Thorough knowledge of marketing principles
• Attention to detail and a strong commitment to exceptional copy writing and copy editing
• Solid business acumen and project management skills
• Strong organizational skills (prioritizing, time management, etc.)
• Ability to prioritize multiple projects, to work independently and as part of a team
• Excellent written and verbal communication skills

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Penn Power Group is a federal contractor and has implemented an affirmative action plan to ensure equal employment opportunities for females, minorities, individuals with disabilities, and qualified targeted veterans. We make reasonable accommodation for individuals with disabilities to apply for employment. Contact (215) 335-0500 ONLY if you wish to request an accommodation or if you wish to be included in our affirmative action program. Resumes sent to this address will not be accepted.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.