About us. Optimize is the largest Generac home standby generator dealership in Louisiana. Our main office is in Baton Rouge and we have 4 branches in Lafayette, Baton Rouge, Covington and New Orleans. Currently we service over 5000 customers and we are actively growing that number daily. Founded in 2010 as primarily a solar company, we transitioned to focus on generators in 2016 and Optimize was awarded as a "Top 5 Dealership" by Generac for 2022...