Neal Land and Neighborhoods is looking for a Marketing Specialist to join its team! In this role, you will implement Neal Land & Neighborhoods' master-planned community marketing strategies and provide administrative and operational support for the Marketing department.
Neal Communities is proud to be recognized as the 2023 #1 Top Workplace in Sarasota & Manatee Counties! Where you work matters! We are a family company, we love what we do, and it shows!
WHAT YOU'LL LOVE ABOUT WORKING AT NEAL COMMUNITIES:

• The People! We take tremendous pride in making a positive difference in our team's lives. Our employees are not just an asset to Neal Communities and its customers; they are essential to the success of our business
• Outstanding Benefits - Health Care - Medical, Dental, Vision, and Prescription Drug Coverage
• Excellent Compensation Package
• Employer Paid Life Insurance
• Supplemental Insurance
• Long & Short-Term Disability Insurance
• 401(K) with Company Matching Contributions
• PTO & Paid Holidays
• Employer Paid ID Theft Protection
• Employee Home Purchase Discount Program
• Tuition Reimbursement Program
• Employee Wellness Program
• Employee Assistance Program (EAP)
• Employee Service Awards
• Vendor Discount Program

WHAT YOU'LL DO:

• Collaborate with the Marketing Vice President to generate qualified leads and traffic sufficient to achieve the company business plan.
• Oversee the operation of lead generation tools such as (Active Campaign), managing program automation to ensure data quality. Continuously assess and refine marketing automation processes for greater efficiency.
• Work with the VP of Marketing and external agencies, overseeing the strategy, implementation, optimization, and analysis of paid and organic advertising campaigns and social media and email marketing efforts.
• Compile and share reports on sales, website traffic, realtor performance, marketing key performance indicators (KPIs), and competitive market analysis.
• Lead the development and implementation of realtor community engagement and recognition strategies, ensuring these initiatives are impactful and well-received.
• Support the creation and coordination of marketing materials, working independently or in collaboration with external agencies and digital service providers.
• Ensure the company's website and digital properties are accurately maintained and up-to-date.
• As needed, participate in and assist with organizing company events, including community openings, realtor engagements, and developer-related activities.
• Manage relationships with vendors and consultants to guarantee project deliverables meet the company's budget, timelines, and quality standards when needed.
• Actively support the builder sales teams, aiding community outreach efforts and fostering relationships with civic and charitable organizations.
• Maintain a high standard of quality and accuracy for all marketing materials and initiatives, ensuring all content is compelling, thoroughly reviewed, and proofread before distribution.
• Conduct site visits regularly to inspect signage and overall presentation, ensuring alignment with the company's brand standards. Web content should also be frequently reviewed for creativity and accuracy.
• The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all duties, responsibilities, and skills.

WHAT YOU BRING:

• Bachelor's Degree in marketing, advertising, or a related field, or a minimum of five years of relevant experience, is required
• Proficient in using CRM/database tools and marketing automation platforms such as Active Campaign, Salesforce, HubSpot, and Constant Contact, along with email marketing experience
• Experience in project management, HTML, and Adobe Acrobat usage is highly desired
• Advanced proficiency in computer usage, with exceptional grammar and spelling skills, and proficiency in Microsoft Office
• Knowledge of WordPress or similar website management tools
• Communicates well in both written work and face-to-face interaction
• Highly organized and time management abilities and comfortable juggling various projects simultaneously
• Enjoys working in a team environment

PHYSICAL REQUIREMENTS:

• While performing the duties of this job, the employee is frequently required to sit; use hands to handle, or feel objects, tools, or controls; talk and hear.
• Position requires sitting, standing, walking, bending, stooping, grasping, writing, typing, repetitive motions, hearing ability, visual acuity, and climbing stairs on occasion.
• The employee frequently uses a computer keyboard, regularly travels (as a vehicle driver and as a passenger on various modes of transportation), and occasionally performs work on-site at construction work sites.
• Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus. Employee views computer monitor frequently.
• May occasionally lift and/or move up to 40 pounds.

We are an Equal Opportunity Employer and a Drug-Free Workplace Employer.