1 channel marketing manager for home access and mobility equipment Job in richfield, oh
MobilityWorks is Hiring a Channel Marketing Manager for Home Access and Mobility Equipment (HYBRID) Near Richfield, OH
- Develop and implement a channel specific marketing strategy that aligns with our corporate brand strategy utilizing the best media platforms for the channel to increase lead generation and market share. Platforms include: digital, social media and direct advertising, influencer and customer communications through content marketing; product launch materials; marketing collateral; white papers and trade show/event support if applicable
- Initiates/manages lead nurturing programs to accelerate prospects, analyzes project performance and company impact to drive insights, and tracks/reports on campaign costs, performance, and ROI to understand channel and offer performance.
- Build and Maintain Channel Marketing Calendar for Home Access and Mobility Equipment
- Manage marketing activities and campaigns to ensure projects are completed on time while maintaining accurate budget, expense tracking and forecasting.
- Collaborates with cross functional sales and marketing teams to produce effective promotional materials and communication materials in digital and print format for internal and external communications.
- Ensures consistent use of brand guidelines.
- Researches and monitor competitors marketing efforts in market
- Creates informative and timely content.
- Work with and manage supplier relationships with marketing professionals within channel.
- Creation of PowerPoint presentations.
- Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
- Maintain high level of professionalism at all times.
- Ad Hoc Projects as assigned.
- Adhere to all company policies and procedures, OSHA and other safety regulations, and all state mandated regulations.
- Comply with MW’s Core Values at all times (LOVE IT).
- Complete other duties as assigned.
- Bachelor’s or Associates Degree in Business, Marketing, Communications or related degrees.
- 4-7 years’ experience in marketing, preferably within a multi-location, national company.
- Excellent project management skills. Ability to manage multiple projects, demonstrating superb project management skills and attention to detail
- Demonstrated writing skills with proper grammar, punctuation and sentence structure.
- Must possess strong analytical and communication skills
- Experience working with marketing data in a CRM environment (SalesForce highly desirable).
- Keen sense of awareness of influencers and customers in wheelchairs
- Social media content management and execution experience
- Quick learner and self-motivated
- Skilled in all Microsoft Office programs with advanced Excel capabilities.
- Ability to rapidly learn and take advantage of new concepts and technologies.
- Candidates must successfully complete criminal and motor vehicle background check and pre-employment drug screening.
- Able to function capably in an office environment using standard equipment (telephones, fax machines, computers, copiers, etc.)
- Must be able to lift up to 50 pounds. Frequent lifting and/or carrying of objects weighing up to 10 pounds.
- Must be able to complete office-related physical activities (walking, standing, talking, hearing, pushing, reaching, seeing, stooping/crouching, smelling, depth perception, identifying colors) as needed.
Job Summary
Full Time
Retail
$102k-133k (estimate)
05/04/2024
07/03/2024
mobilityworks.com
SACRAMENTO, CA
200 - 500
1997
MICHAEL CREEDON
$50M - $200M
Retail
Related Companies
About MobilityWorks
MobilityWorks is a leading retail sales and service provider of wheelchair accessible vans, cars, and SUVs. Through our national network of over 90 locations, we have the largest inventory of vehicles, along with other products that improve mobility. Through our personalized approach, we work with each customer so that they receive the best solution for their needs. We believe every person deserves to be connected to who and what matters most in their lives. Led by Bill Koeblitz, the MobilityWorks team has revolutionized the wheelchair van industry by establishing well-managed locations that f ...
eature trained mobility consultants, quality service staff and a wide selection of accessible vehicles to choose from. The vision for MobilityWorks is continued growth and expansion of our customer reach throughout the country. MobilityWorks is also a leader in the sales of commercial wheelchair vans to Healthcare, Senior Living, Non-Emergency Transport, and other markets. Our manufacturing division (Driverge) has facilities in Ohio and Kansas which are Lean Certified and build vans of unparalleled safety and quality. Driverge works closely with OEM partners Ford, Ram/Chrysler, Mercedes and Toyota to build on more vehicle platforms and offer more upfit choices than any other manufacturer.
More
Show Less
Similar Jobs
Popular Articles
