Midwest Tape | hoopla

Full-time, M-F 8:30am-5:00pm

Onsite in Holland, OH and then will transition to hybrid after training period.

For over 30 years, Midwest Tape has served libraries and their patrons with unparalleled access to the best content available in the media world. Our digital offering, hoopla Digital, combines the media and library expertise of Midwest Tape with the latest in web and mobile technology, delivering an all-in-one experience to the library world. As hoopla continues to grow on a global scale, we are expanding our team.

At Midwest Tape, we know our people are the reason for our success. We value our employees and believe in empowering them to help them thrive. We offer competitive pay and benefits, a healthy work/life balance, and appreciation for a job well done.

Position Summary:

Midwest Tape and hoopla Digital are looking for a talented Social Media Coordinator who is passionate about creating engaging social media campaigns. Your main duties will include planning, creating, executing, and measuring social media efforts, including videos, across all our social media channels including Facebook, Instagram, Twitter/X, YouTube, LinkedIn, and TikTok. The ideal candidate will also have a deep appreciation for public libraries. We are proud to serve public libraries globally and are seeking like-minded individuals who want to join our team to help libraries continue to provide increasing value to their patrons and communities.

Primary Duties and Responsibilities:

To perform this position successfully, an individual must fulfill the knowledge, skill, and/or ability requirements listed below:

• Conceptualize, write, and create compelling social media content that drives engagement with both patrons and libraries.
• Implement social media campaigns across the Midwest Tape and hoopla brands and channels, leveraging available segmentation and analytics to track and optimize performance.
• Collaborate on compelling campaigns for use by libraries engaging with their patrons.
• Work directly with the Social Media Manager to create a timely social media messaging calendar and leverage available resources to create compelling content to support that calendar.
• Use creative means to plan, organize, and implement a range of social media programs.
• Convey and foster a sense of community and build our following based on valuation content and mutual sharing.
• Maintain up-to-date knowledge on new and developing social media trends, tools, and applications.
• Seek out and maintain expert-level knowledge of current events as well as relevant industry-specific trends.

Skills:

• In-depth knowledge, understanding, and passion for social media platforms and their respective participants (Facebook, Twitter/X, Instagram, YouTube, etc.) and how they can be deployed in different scenarios to meet the needs of the business.
• Expertise in using MS Office software and Internet research and third-party social media scheduling tools.
• Ability to multi-task effectively under pressure, time and resource management.

• Exceptional communication (oral and written), interpersonal, collaborative, consultative and organizational skills required.
• Excellent follow-up and follow-through skills.

Required Education Requirements:

• Bachelor’s degree in marketing, business, journalism, or related field.

Preferred Experience:

• 1-2 years of experience planning, testing, launching, monitoring, optimizing and measuring social media campaigns preferred.
• Expert level knowledge of leveraging social media technologies such as Facebook, Twitter, Instagram, YouTube, blogs, and working knowledge of web analytics software.
• Proficiency in using social media tools such as Branch, Hootsuite, and Meltwater.

Physical Requirements/Work Environment:

The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to regularly sit for extended periods of time.
• Ability to perform repetitive type tasks.
• Physically able to be present for meetings, presentations, and trainings

Benefits:

• Medical, dental, & vision insurance
• 401k match
• Profit sharing
• Paid vacation and personal time
• Flex time
• 10 paid holidays
• Company performance bonus
• Holiday bonus
• Training & career development opportunities

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.