Company Description

Cuckoo Electronics Co. is a South Korean manufacturing corporation which was established in 1978. With over 40 years of manufacturing experience of premium pressure rice cookers, Cuckoo has become the No. 1 pressure cooker brand. It is also recognized as one of the top brands for home and kitchen appliances in South Korea. During the past 20 years of expansion into the global market, Cuckoo has been recording the average growth rate of 50% per year. Cuckoo Electronics America, established in 2016, is one of the fastest growing members of Cuckoo Electronics Co.

Responsibilities

• Strategize, manage, and optimize our marketing channels (Facebook, Instagram, Google, YouTube, TikTok, and more) for acquisition and retention across our various business units.
• Craft communications strategy for influencers that support positive relationships with both organic and paid influencers and growth in brand awareness, equity, and performance.
• Track campaign pacing and performance, ensuring accurate and timely delivery of budget
• Coordinating all influencers' giveaways to launch cross-functional digital promotions
• Stay on top of the always-evolving social media landscape, from industry news to emerging technology
• Manage our social media accounts (responding to comments accordingly) on all platforms: Facebook, Instagram, YouTube, and TikTok
• Work with in-house graphic designers to create organic and paid social media campaigns across all platforms
• Track digital marketing trends within our industry and ideate campaigns revolving around these trends
• Report social media campaign activities and results to management on a regular basis
• Help coordinate influencer marketing activities by researching appropriate influencers that align with our brand/product and reaching out regarding potential collaborations
• Report influencer marketing results to management on a regular basis
• Properly allocate advertising spend according to a set monthly budget provided by management
• Help with product development

Copywriting:

• Develop persuasive and engaging copy for digital ads, email marketing campaigns, website content, blog posts, and social media platforms
• Maintain consistency in brand voice and messaging across all marketing materials
• Collaborate with designers and content creators to create visually appealing and effective marketing collateral
• Conduct thorough research to understand the target audience, market trends, and industry-specific terminology
• Edit and proofread marketing materials to ensure accuracy, grammar, and adherence to brand guidelines

Qualifications

• 2 years of experience in relevant fields (digital marketing, performance marketing, influencer marketing)
• Knowledge in Shopify usage (preferred)
• Experience in strategy, building, and scaling acquisition and retention channels
• Computer literate with a high degree of proficiency in Microsoft Office
• Passionate about digital and performance marketing
• Excellent organizational and multi-tasking skills
• Outstanding communication and interpersonal abilities
• Creative, enthusiastic, self-motivated, self-directed, detail-oriented, and willing to grow
• Ability to multitask, and prioritize effectively
• Experience with kitchen appliances & living appliances (preferred)
• Bilingual in Korean & English (strongly preferred)*

Benefits

• 100% PPO insurance (health, dental, vision, and life)
• 15 PTO Days 1 Personal Day
• 12 Federal Holidays
• 4% 401K matching
• Free catered lunch daily