Overview:
The marketing coordinator researches, coordinates, analyzes and executes marketing campaigns. Duties include: Collecting data about target demographics and analyzing market trends to improve a company's marketing efforts. The marketing coordinator tracks sales data and works with leadership to achieve marketing goals.

Responsibilities Include:

• Research market trends
• Collect data about target demographics
• Analyze market trends and identify target audiences
• Create marketing campaign content
• Ad development and design
• Design and implement digital marketing strategy with the goal of driving traffic and/or brand recognition
• Create successful social media campaigns to grow a brand’s audience
• Manage the hospital’s social media accounts, contribute to paid and organic content planning and development, publish content, monitor accounts, and respond to engagement activity.

· Know how to use ad server tools, run reports on social media trends

· Maintain promotional materials inventory

• Plan and assist with meetings and trade events
• Maintain databases and prepare reports
• Communicate campaign objectives, timelines, and deliverables as needed
• Provide instructions for usage and promotion
• Track social media data and build email campaigns
• Work with marketing members to achieve marketing goals
• Update calendars and schedules
• Develop, implement, and promote Newcomer and Physician campaigns
• Develop social media video content plans, write scripts, film, and edit videos in appropriate format for public-facing social media channels.
• Work with hospital members to produce video content and/or coordinate physician review/approval when necessary.
• Track service line sales and costs
• Conduct research of patient behavior, experiences, and opinions
• Reconcile marketing budgets with expenses for marketing campaigns
• Organize meetings with partners/executive team members to discuss campaigns
• Monitor marketing trends and company social media accounts
• Conduct search engine optimization (SEO) research

Skills Needed:

· Strong Communication, Digital Media, and Video Productions skills

· Detail and deadline oriented

· Innovative, analytical, and creative

· Strong Marketing, Public Relations, and Employee communications ability

· Collaborative and team-focused

· Produce Marketing logos, printed, and video collateral

· Build and maintain Marketing databases

· Strong organizational and project management skills

· Achieves organization goals by accepting ownership for accomplishing new and different requests.

• Ability to execute projects with minimal supervision, work effectively and cooperatively with a wide range of internal/external audiences/medical teams
• Explores opportunities to add value to job accomplishments
• Strong knowledge in Microsoft Suite tools, Graphic tools, Digital programs
• Intense attention to detail
• Excellent written and verbal communication skills
• Outstanding copywriting and proofreading skills
• Familiar with Associated Press style

Education and Experience Requirements:

Bachelor’s degree in marketing or a related field

· 2-3 years working experience in digital marketing, healthcare beneficial

· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

· Experience with A/B and multivariate experiments

· Solid knowledge of website and marketing analytics tools

· Working knowledge of ad-serving tools

· Experience in setting up/optimizing PPC campaigns on all major search engines

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Carrollton, TX 75010: Relocate before starting work (Required)

Work Location: In person