Position Summary

The Digital Media Analyst will focus on gathering and analyzing digital media performance data, including SEM, paid social and programmatic media. Will work closely with the digital media buyers to provide recommendations for optimization and measure the effectiveness of various digital campaigns.

Position Description

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Analyze digital media campaigns and online behavior to identify optimization opportunities.

• Govern the Adobe Analytics implementation to maintain data integrity.

• Act as a digital analytics subject matter expert representing aspects like data collection and use cases for solving business questions.

• Collaborate with digital media buyers to understand and influence digital media strategies.

• Identify areas of opportunity for data improvement and follow-through to see them implemented.

• Obtain and document project details for use as reference material across the team.

• Define and execute quality assurance procedures to ensure accuracy of analytical output on a regular cadence.

• Design visually appealing, effective, and impactful reports for numerous audiences including views for executive leadership consumption.

• Set up and analyze media tests and provide recommendations for how to test and measure different strategies.

• Manage the compilation and dissemination of regular (e.g. weekly, monthly, etc.) reports on performance of the digital channel.

• Present findings and recommendations to peers and sometimes executives.

• Prepare analytical plans, including milestones, hypotheses, and data sources necessary to complete complex deep dive analysis.

• Create automated reports and dashboards to monitor and communicate performance.

• Determine KPIs and benchmarks to evaluate each campaign.

• Analyze different variables of media campaigns (i.e., creative, audience targeting, campaign objective, landing page, etc.) to identify opportunities for improvement.

• Support a variety of partners across the organization with ad-hoc reporting and in-depth analysis.

• Utilize business and analytical expertise to independently perform proactive analysis and communicate opportunities, optimization tactics, or issues.

• Use statistical rigor to solidify validity of findings and be able to explain those concepts to non-experts.

• Independently seek out additional data and information to round out analyses and confirm assumptions.

Qualifications

Education/Experience: Bachelor's degree (B. A. or B. S.) in Marketing, Advertising, or related field of study. 3 year(s) of related work experience in marketing industry as a Digital Marketing Analyst or similar role. Complete knowledge of the latest digital marketing trends and techniques. Excellent analytic and problem-solving skills.

Computer Skills: To perform this job successfully, an individual must have proficient experience in with Adobe Analytics and other Adobe tools. Familiarity with SEM, SEO, Paid Social Platforms. In addition to this, the analyst will also analyze website behavior using Adobe Analytics, Big Query and other tools to understand the customer journey from a digital perspective.

Position Hiring Range

The hiring pay range provides a guide for what we would reasonably pay for the position. Pay will be determined by several factors, including but not limited to: applicant's education, relevant work experience, knowledge, skills and abilities, as well as internal equity and alignment with geographic market data. Living Spaces reserves the right to modify this pay range at any time. Pay is determined by various factors including market demand, applicable skills, work experience and education, location, company budget, and in-demand skill sets.

Compensation: $75,000.00 - $100,000.00

Retail, Guest Services, and Distribution Center Team Members are eligible to receive team bonus based on meeting specific goals and KPI's.

Benefits Include:

• Medical
• Dental
• Vision
• 401(k) (full and part time eligible)
• Vacation
• Sick Time
• Flex Spending Account
• Employee Assistance Program

For more details, please visit our website at: Careers (livingspaces.com)

Equal Opportunity Employer

It is our policy to abide by all federal, state, and local laws prohibiting employment discrimination based solely on a person's race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, physical disability, mental disability, age, military status, or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including but not limited to, cancer related or HIV/AIDS related), sexual orientation, or any other protected status except where a reasonable, bona fide occupational qualification exists.

E-Verify

Living Spaces participates in E-Verify. All newly-hired team members are queried through this electronic system established by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) to verify their identity and employment eligibility.

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