The primary responsibility of the Segment Marketing Director is to build and execute Account Based Marketing (ABM) plans for the Regional Health Plan segment that follows a path from account selection/prioritization, contact/persona identification, and nurturing, through to conversion. To enable the ABM plans, you will build and curate content, in partnership with product marketing and the internal content development team, that shows understandi...
The Public Relations Director manages the flow of communication between Zelis and the media and manages the creation of marketing messages that positively raise the public image of Zelis. They work with the Brand and Content team, Marketing Leadership, and various subject matter experts within Zelis to create and control the public narrative around the Zelis brand, ensuring that content is consistent, well-timed, and newsworthy. The director buil...
Develop a “trusted advisor” relationship with key decision makers at all levels within the account Develop a comprehensive account strategy for expanding the range and quantity of services for each customer across the Zelis product portfolio Serve as a liaison between the different organizational departments and/or LOBs of Zelis and our clients to drive client satisfaction and operational efficiencies Communicate account development plans and sta...
