BOUT US. KOWEAR is an American retail clothing company—a trendy destination where you can explore the latest trends. We proudly feature exclusive brands such as Ariat, American Fighter, Rock Revival, Hooey, Cinch, Lazy J, Lost Calf, and more.The company opened its first store in 2010 in Midland, Texas, and has since expanded to over 10 stores in various cities. The number of our stores continues to grow daily. If you want to learn more about us, ...