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ATS Automation Tooling Systems Inc. is Hiring a Director, Product Marketing Near Lewis Center, OH
ATS Company: ATS Corporation
Requisition ID: 11580
Location:
Lewis Center, OH, US, 43035-9445
Date: May 10, 2024
Director, Product Marketing
OVERVIEW:
The Director of Product Marketing is responsible for the overall development and management of ATS Global Service portfolio of solutions including execution of marketing strategies to promote services in the marketplace. The successful candidate will oversee a team of marketing professionals to conduct market research and analyze trends, establish and lead a consistent product development process, create compelling marketing campaigns, and collaborate with ATS businesses to achieve business goals. Strong understanding of the market, excellent leadership abilities, strategic thinking, communication skills, and an ability to navigate matrixed organizations is required.
RESPONSIBILITIES:
Vision, strategy & Leadership
* Develop and implement an integrated product development, marketing, and communications plan (inbound and outbound) to:
o Support the Global Service business strategy
o Support the annual commercial goals e.g., bookings, EBIT
o Advance Services brand identity
o Drive incremental business through lead generation
o Articulate Services' value proposition and position
o Identify and enable priority sales and marketing channels i.e., digital
Product Development & Management
* Manage product management team activities - offer development, launch, management, and reporting
* Oversee research to understand market and competitive landscape, offers, pricing, and market share including voice of customer activities
* Monitor trends and emerging concepts and technologies that help identify growth opportunities across new and existing product lines and customer segment
* Lead the development of standardized product development, launch, and management processes that can be implemented across the organization
* Responsible for the successful development and implementation of product roadmap
* Ensure organizational alignment and clarity of responsibilities by actively communicating & collaborating with stakeholders at all levels
* Track and report on product / service line performance - deliverables, financial, and other metrics
Marketing
* Oversee the design and delivery of creative, impactful, and measurable campaigns that will articulate the compelling value of the ATS Service Offering and drive qualified leads and customer engagements.
* Coordinate marketing activities considering and utilizing a multi-faceted approach and variety of channels - social media, website, tradeshows, direct, inbound, print, e-newsletter, webinars, etc. to drive traffic and transactions, increase expressed interest frequency.
* Liaise/interface with all ATS business entities with respect to marketing activities to realize synergies, optimize efforts and achieve maximum results
QUALIFICATIONS:
Education:
Degree in business, or comparable field of study
Experience:
* Global experience in the field of Marketing including brand development in a high-performance organization focusing on strategy and/or have experience in a core strategic role with a large comparable company.
* Demonstrated ability to successfully develop, launch, and manage a product & service portfolio
* Understanding of the automation and/or aftermarket industry in combination with international work experience or background.
* Creative problem solver who thrives when presented with a challenge.
* Ability to lead by influencing and to generate enthusiasm within your stakeholder community.
* High resilience, flexibility and ability for multi-project management.
* Effective communication and presentation skills and an ability to efficiently deal with various stakeholders and interest groups.
Job Summary
Full Time
$170k-215k (estimate)
06/02/2024
06/15/2024
CAMBRIDGE, ONTARIO
3,000 - 7,500
1978
ANDREW HIDER
$1B - $3B
Durable Manufacturing
Related Companies
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Quotes from people on Director Product Marketing job description and responsibilities
Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.
03/28/2022: Duluth, MN
The product manager will collaborate with product marketing to clearly articulate the features and benefits to the market.
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Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.
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The product marketing manager uses the product strategy (along with the established overall marketing strategy) to create the go-to-market strategy.
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Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Director Product Marketing jobs
Create clear standards for quality management.
03/19/2022: Appleton, WI
Empathy & the ability to connect with customers on different levels.
04/04/2022: Des Moines, IA
Strategic planning & business skills.
05/31/2022: Long Beach, CA
Reporting on product marketing success.
04/19/2022: Rochester, MN
Seek out opportunities to become a role model or mentor.
04/26/2022: Idaho Falls, ID
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