JOB SUMMARY

*This position is eligible for relocation assistance to the Bethesda, MD area (Marriott International HQ)

The vision of Marriott Bonvoy is to be the world’s favorite travel program. Through its unrivaled portfolio of over 30 brands, its award-winning travel program, and endless experiences, Marriott Bonvoy aims to engage members, earn their share of wallet, and deepen their loyalty. Much more than a loyalty program, Marriott Bonvoy is a vessel through which members can engage in the transformative power of travel. Within Loyalty Marketing, the Growth Initiatives team is focused primarily on deepening member engagement – via strategic marketing support of products and partners that help facilitate everyday engagement with our travel program and our brands.

The Director, Loyalty Marketing Growth Initiatives will be part of the marketing team driving the plan to expand the loyalty program into new opportunities across the travel journey – including emerging initiatives, like Bet MGM. This person will be responsible for developing and implementing marketing strategies that leverage this new partnership to elevate the broader success of the MGM Collection. The Director, Loyalty Marketing Growth Initiatives will launch new partner offerings and deliver promotions that drive acquisition and re-activation of new BetMGM members while deepening the connection to MGM Collection and encouraging cross-engagement across both entities of the broader alliance. This role will develop the launch and continuously evolve ongoing integrated, cross-channel activation plans. Specifically, this role will launch and sustain the Bet MGM partnership, and will be responsible for delivering relevant, motivating marketing across the consumer journey via our owned, earned, and paid channels. This role will collaborate closely with various stakeholders across the broader internal Loyalty and Brand teams, cross-functional support teams, as well as external partner’s marketing and agency teams. 

CANDIDATE PROFILE

Education and Experience Required

• 4-year degree from an accredited university in Business Administration, Marketing, or related major 
• 7 years of relevant professional experience in marketing or related function, demonstrating progressive career growth and a pattern of exceptional performance.
• Experience in marketing and promotions in casino, sports betting, or gaming industries.
• Strong marketing foundation with experience in strategic planning, performance analysis, project management, and ability to work across multiple campaigns and stakeholders.
• Expertise in managing end to end marketing campaign development, including agency briefs, creative oversight, and implementation, in collaboration with cross-functional team.
• Demonstrated ability to deliver results under difficult conditions, particularly when faced with competing priorities, complexity, and ambiguity. 
• Strong collaboration skills and cross-functional team leadership experience.
• Positive outlook, commitment to excellence, open minded, and comfort with diverse perspectives and people.

CORE WORK ACTIVITIES 

Launch Emerging Travel Partnership Offerings

• Partner with Enterprise Partnerships team to launch and market emerging initiatives, including new BetMGM partnership and other initiatives.
• Collaborate with cross-functional team, lead creative agencies, and align with external partner to determine overall marketing strategy, launch concepts, and creative content.
• Support development and lead implementation of launch marketing plans to drive broad awareness, create internal and member excitement, and incent trial/adoption of new offerings.

Marketing and Promotion of Emerging Initiatives and Travel Products (BetMGM, etc.)

• Lead integration of gaming marketing behaviors and insights into Marriott Bonvoy marketing tactics to ensure relevant and appropriate approach for this new category.
• Partner with the New Business Development team to support alignment on and implementation of a cohesive member value proposition across new and existing offerings.
• Coordinate with partner’s marketing team to develop cohesive marketing plans.
• Develop and recommend annual marketing plan for owned projects and approach to integrating new offerings into Loyalty member experience. Align marketing calendar with teams/partners across projects.
• Collaborate with Digital and Customer Experience teams to define and optimize the digital customer experience for these offerings.
• Deliver communications through owned, earned, and paid media channels.

Project Management

• Partner with the Brand and Enterprise Partnerships teams to deliver the best possible product and value for members, with business objectives in mind.
• Manage timelines, key deliverable dates, and overall processes to ensure on time delivery against expectations (launch, promotional offers, seasonally relevant time periods, within marketing calendar, etc.).
• Able to handle multiple priorities and competing deadlines, while driving for clarity and execution.
• Understand the broader context and objectives as well as the specific project/partnership needs to maximize opportunity for success.

Performance and Results

• Ensure programs are meeting or exceeding performance goals and KPIs.
• Provide ongoing programmatic support and recommend marketing optimizations by tracking performance data and market and consumer insights, with key analytics and digital partners

GENERAL WORK ACTIVITIES

Stakeholder Relationships

• Collaborates with stakeholders at all levels of the organization, across multiple functions.
• Key stakeholders include: Loyalty Innovation, Enterprise Partnerships, Brand Management, External Partners, IT, Digital, Customer Experience, Finance, Legal, PR, Social, Loyalty Brand Marketing, and Loyalty Program Marketing, 
• Engages stakeholders on key initiative wins and opportunities, responds to concerns, and solicits feedback. Engages leadership to develop and execute action plans to address gaps.

Managing and Conducting Human Resources Activities

• Interviews and hires employees.
• Promotes the fair and equitable treatment of employees.
• Facilitates regular, ongoing communication in department (e.g., staff meetings).
• Fosters employee commitment to providing excellent service, participates in daily stand-up meetings and models desired service behaviors in all interactions with customer and employees.
• Incorporates customer satisfaction as a component of staff/operations meetings with an emphasis on generating innovative ways to continually improve results.
• Sets goals and expectations for direct reports using the performance review process and holds staff accountable for performance goals.
• Solicits employee feedback.
• Utilizes an “open door policy” and reviews employee satisfaction results to identify and address employee problems or concerns.
• Promotes adherence to policies consistently, follows disciplinary procedures and documents items according to Standard and Local Operating Procedures (SOPs and LSOPs) and supports the Peer Review Process.
• Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.
• Champions change ensures brand and regional business initiatives are implemented and communicates follow-up actions to team as necessary.
• Identifies talents of direct reports and their teams and assists with their growth and development plans.