• Collaborate cross-functionally utilizing Bacardi resources and distributor partnerships to achieve maximize performance and sales efforts by achieving increased volumes while building long lasting business opportunities in your market and account universe.

• Development and strengthening relationships with key customer accounts to develop customer strategies and plans that translate into “win/win” scenarios through impactful presentations and evaluating return on investments.

• Manage your budget effectively and efficiently by applying thoughtful financial decisions to increase profitability and demonstrating strong financial acumen with an understanding of retail finances, pricing and logistics.

• Provide market and competitive brand updates to the commercial team to include timely and accurate communication of changing field conditions that may affect volumes as well as staffing changes at distributors and competitors.

• Engage with Regional Director and Human Resources to hire and develop successful primos through engaging Let’s Talk discussions on specific primo performance feedback evaluating against sales forecasts and KPI goals and provide guidance in achieving career goals.

• Oversee all On Premise Activations in your market

• Collaboration and Coordination with Distributor, Advocacy Managers and Brand Marketing

• Responsible for reviewing overall market performance including Rate of Sale drivers, activations, executions.