JOB TITLE: Business Development Account Specialist Home Health
DEPARTMENT: Home Health
DIVISION: Gulfside Home Health
REPORTS TO: Home Health Administrator
POSITION SUMMARY:
Reporting to the Home Health Administrator, the Business Development Account Specialist Home Health develops business partnerships generating home health referral growth by making effective sales contacts, calls, and presentations. Serves as the GHS staff liaison with physicians, facilities, discharge planners, and community agencies. Responsible for the overall development and referral growth of assigned territory.
EDUCATION AND QUALIFICATIONS:

• Bachelor’s degree in marketing or related field or equivalent professional experience.
• Minimum of two (2) years’ experience in hospice or home health sales or a related industry with a proven record of achieving incremental growth in direct sales.
• Must have and maintain a current Florida driver’s license and automobile insurance.

ESSENTIAL JOB RESPONSIBILITIES:

• Responsible for the overall development and referral growth of assigned territory, including facilities, physicians, home health providers, and community agencies.
• Develops, implements and evaluates weekly, monthly, quarterly and annual territory plans to achieve growth goals and to implement agreed upon strategies and actions.
• Develops business relationships with providers by making effective sales calls and presentations to targeted referral sources.
• Maintains professional and clinical knowledge of provider services. Acts as liaison between referral partners and agency to communicate information about new products, programs, and service delivery.
• Meets with patients and families to discuss hospice services, individual needs/concerns, and manage expectations; obtains signed consent documents.
• Takes the initiative in building relationships within the Business Development Department and with the appropriate patient care resources staff to assure the establishment of effective communication with referral sources and internal stakeholders.
• Updates and maintains customer and competitor profiles, logs daily call activity, and documents plans for follow up activities with referral sources.
• Serves as Gulfside Hospice staff liaison with physicians, facility nurses, social workers, discharge planners and community agencies; works with various community agencies to facilitate the delivery of appropriate services for potential Gulfside Hospice patients.
• As requested by the Home Health Administrator, participates in marketing efforts for the purpose of educating the healthcare community about hospice programs, including physician calls, lunch and learns, health fairs, speaker’s bureau, and CEU programs for healthcare providers.
• Prepares monthly tracking reports on referral sources and keeps agency informed of key marketplace changes relating to providers and competitors.
• Understands that teamwork is a crucial part of our business, and is able to work well with colleagues, no matter the circumstances. Using individual skills, cooperates with others, and accepts and provides constructive feedback despite any personal conflicts between individuals involved.
• Utilizes current Agency and/or department specific software to complete assignments.
• The above statements are a representative summary of the key duties and responsibilities performed by incumbents of this position. Incumbents may be requested to perform job-related tasks other than those stated in this description.