Brand Knew is Hiring a Paid Media Growth Analyst (Social/Search) Near Los Angeles, CA
We're searching for a data focused marketer to strategize, and help optimize digital buys as part of the paid media team. A successful candidate must demonstrate a passion for data analytics, always up for a challenge of finding the story in the data, and articulating it both internally and externally.
NOTE: Applications that are not fully and properly filled out will not be considered.
Responsibilities:
Evaluate a campaign’s ROI, ROAS, CTR, CPC, CPM, and attribution modeling, against client objectives.
Work closely with fellow team members to launch, optimize, and report on campaigns across Facebook/Instagram, Google, Snapchat, Google Ads, Twitter, Pinterest, Waze, Yelp and programmatic exchanges.
Monitor and analyze results across these platforms.
Work side-by-side with our marketing teams in developing paid media strategies for existing and prospective clients
Market-research new product solutions to assist in our methodology and approach
Take creative ad ideas from conception to fruition, including the drafting persuasive copy based on client’s brand expression guidelines.
Work alongside our creative team to optimize and test new elements within paid funnels
Help optimize campaigns, audiences, creatives, budgets, and bids across multiple channels to target ROI/Performance goals
Draft and optimize copy for ads, playing at the intersection of intuitive and data
Provide reports, updates, and analysis as needed per client requirements
Keep abreast of industry trends
Requirements:
1 years of experience working in media buying or with data analytics and social marketing
Experience with analytics tools and platform reporting
Strong communication, oral and written skills
Must be wildly creative, a strong writer, and must display “out of the box” thinking
Ability to understand client needs and subsequently recommend paid media tactics that best meet those needs
Composed under pressure in overseeing multiple projects in a fast-paced and dynamic environment
Be cooperative, adaptable and willing to take on new projects
Self-motivated; can learn quickly and work independently
Extremely organized with high-attention to detail, systematic, and able to identify and address issues
Punctual and can meet deadlines in a timely manner
Perks:
Significant opportunity for growth in the company
Work alongside an incredible slate of clients and team members