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Paid Media Growth Analyst (Social/Search)
Brand Knew Los Angeles, CA
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$62k-84k (estimate)
Full Time 2 Days Ago
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Brand Knew is Hiring a Paid Media Growth Analyst (Social/Search) Near Los Angeles, CA

We're searching for a data focused marketer to strategize, and help optimize digital buys as part of the paid media team. A successful candidate must demonstrate a passion for data analytics, always up for a challenge of finding the story in the data, and articulating it both internally and externally. 
NOTE: Applications that are not fully and properly filled out will not be considered.

Responsibilities:

  • Evaluate a campaign’s ROI, ROAS, CTR, CPC, CPM, and attribution modeling, against client objectives. 
  • Work closely with fellow team members to launch, optimize, and report on campaigns across Facebook/Instagram, Google, Snapchat, Google Ads, Twitter, Pinterest, Waze, Yelp and programmatic exchanges.
  • Monitor and analyze results across these platforms. 
  • Work side-by-side with our marketing teams in developing paid media strategies for existing and prospective clients
  • Market-research new product solutions to assist in our methodology and approach
  • Take creative ad ideas from conception to fruition, including the drafting persuasive copy based on client’s brand expression guidelines. 
  • Work alongside our creative team to optimize and test new elements within paid funnels
  • Help optimize campaigns, audiences, creatives, budgets, and bids across multiple channels to target ROI/Performance goals
  • Draft and optimize copy for ads, playing at the intersection of intuitive and data
  • Provide reports, updates, and analysis as needed per client requirements
  • Keep abreast of industry trends

Requirements:

  • 1 years of experience working in media buying or with data analytics and social marketing
  • Experience with analytics tools and platform reporting
  • Strong communication, oral and written skills
  • Must be wildly creative, a strong writer, and must display “out of the box” thinking
  • Ability to understand client needs and subsequently recommend paid media tactics that best meet those needs
  • Composed under pressure in overseeing multiple projects in a fast-paced and dynamic environment
  • Be cooperative, adaptable and willing to take on new projects
  • Self-motivated; can learn quickly and work independently
  • Extremely organized with high-attention to detail, systematic, and able to identify and address issues
  • Punctual and can meet deadlines in a timely manner

Perks:

  • Significant opportunity for growth in the company
  • Work alongside an incredible slate of clients and team members
  • Fun, creative and collaborative company culture
  • Unlimited Stumptown cold brew
  • Hybrid & Remote work options

Compensation:

  • Commensurate with experience
  • Longterm disability insurance
  • Health care offering, including dental and vision
  • At the 1 year mark: 401k w/ a 4% matching program
  • Tenure program
  • Unlimited Paid Time Off

Job Summary

JOB TYPE

Full Time

SALARY

$62k-84k (estimate)

POST DATE

04/25/2024

EXPIRATION DATE

05/10/2024

WEBSITE

brand-knew.com

HEADQUARTERS

Los Angeles, CA

SIZE

50 - 100

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